| We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders. |
Contender: 'Real beauty ID: Every girl deserves to feel beautiful
Agency: ADK Tokyo
Client: Unilever/Dove
Nominated by:
Amy Naoko Morita, head of brand, Edelman Japan
A great way to communicate Dove’s Real Beauty story in a way that resonates well with the insights of Japanese teenage girls. The work may not be visually dramatic, the story of the brand is nicely captured in this content.
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