Staff Reporters
May 29, 2018

2018 Cannes contenders: 'Real beauty ID' by ADK

An engaging piece of work for Dove that set out to fix Japan's remarkably low 'body esteem'.

2018 Cannes contenders: 'Real beauty ID' by ADK
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: 'Real beauty ID: Every girl deserves to feel beautiful
Agency: ADK Tokyo
Client: Unilever/Dove

Nominated by:

Amy Naoko Morita, head of brand, Edelman Japan

A great way to communicate Dove’s Real Beauty story in a way that resonates well with the insights of Japanese teenage girls. The work may not be visually dramatic, the story of the brand is nicely captured in this content.

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