| We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders. |
Contender: 'Real beauty ID: Every girl deserves to feel beautiful
Agency: ADK Tokyo
Client: Unilever/Dove
Nominated by:
Amy Naoko Morita, head of brand, Edelman Japan
A great way to communicate Dove’s Real Beauty story in a way that resonates well with the insights of Japanese teenage girls. The work may not be visually dramatic, the story of the brand is nicely captured in this content.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=268&w=401&q=100&v=20250320&c=1)
.png&h=268&w=401&q=100&v=20250320&c=1)
