|We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.|
Contender: 'Real beauty ID: Every girl deserves to feel beautiful
Agency: ADK Tokyo
Amy Naoko Morita, head of brand, Edelman Japan
A great way to communicate Dove’s Real Beauty story in a way that resonates well with the insights of Japanese teenage girls. The work may not be visually dramatic, the story of the brand is nicely captured in this content.