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Fact-based ads are the start of a new era in advertising, says Sebamed India marketing chief
Konark Gaur talks about its escalated spat with Hindustan Unilever over rival soap pH levels and its own marketing plans ahead.
Mars Wrigley's Dove asks China to 'Put pleasure first'
A major campaign kicks of with a 10-minute film starring Zhou Dongyu and Liu Yijun, which was crowdsourced via a Douyin challenge, produced by an all-female crew, and debuted on Tmall.
Are China-facing fashion and beauty campaigns ready for a makeover?
Long-dominated by porcelain skin and a slim physique, the definition of beauty is slowly changing, thanks in part to a number of influential Chinese consumers—and brands are paying attention.
Pantene and Dove continue to benefit from addressing social issues
The P&G and Unilever brands have shown consistency in promoting individualism and self-confidence.
Getting comfortable in your own skin condition
Goodstuph's film for Dove Singapore urges those with chronic skin conditions to 'make peace with their skin'
Beauty out of the box: keeping up with the modern Asian woman
From 'Escape the Corset' to the #MeToo movement, women around Asia are pursuing broader freedoms, rights and methods of expression. This includes reclaiming the definition of beauty. And brands are in a unique position to respond and engage.
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