dove

Jan 21, 2021

Fact-based ads are the start of a new era in advertising, says Sebamed India marketing chief

Konark Gaur talks about its escalated spat with Hindustan Unilever over rival soap pH levels and its own marketing plans ahead.

Sep 9, 2020

Mars Wrigley's Dove asks China to 'Put pleasure first'

A major campaign kicks of with a 10-minute film starring Zhou Dongyu and Liu Yijun, which was crowdsourced via a Douyin challenge, produced by an all-female crew, and debuted on Tmall.

Apr 24, 2020

Are China-facing fashion and beauty campaigns ready for a makeover?

Long-dominated by porcelain skin and a slim physique, the definition of beauty is slowly changing, thanks in part to a number of influential Chinese consumers—and brands are paying attention.

Jun 11, 2019

Pantene and Dove continue to benefit from addressing social issues

The P&G and Unilever brands have shown consistency in promoting individualism and self-confidence.

Jun 10, 2019

Getting comfortable in your own skin condition

Goodstuph's film for Dove Singapore urges those with chronic skin conditions to 'make peace with their skin'

Jan 14, 2019

Beauty out of the box: keeping up with the modern Asian woman

From 'Escape the Corset' to the #MeToo movement, women around Asia are pursuing broader freedoms, rights and methods of expression. This includes reclaiming the definition of beauty. And brands are in a unique position to respond and engage.