Long-dominated by porcelain skin and a slim physique, the definition of beauty is slowly changing, thanks in part to a number of influential Chinese consumers—and brands are paying attention.
The P&G and Unilever brands have shown consistency in promoting individualism and self-confidence.
Goodstuph's film for Dove Singapore urges those with chronic skin conditions to 'make peace with their skin'
From 'Escape the Corset' to the #MeToo movement, women around Asia are pursuing broader freedoms, rights and methods of expression. This includes reclaiming the definition of beauty. And brands are in a unique position to respond and engage.
Animated work by Ogilvy and The Sweet Shop's Andrew Lang shows those two words can hide a lot.
An engaging piece of work for Dove that set out to fix Japan's remarkably low 'body esteem'.
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