The focal point of the new campaign, "Reverse selfie", by Ogilvy, is a 60-second film that features an image a young woman has posted on social media.
Konark Gaur talks about its escalated spat with Hindustan Unilever over rival soap pH levels and its own marketing plans ahead.
A major campaign kicks of with a 10-minute film starring Zhou Dongyu and Liu Yijun, which was crowdsourced via a Douyin challenge, produced by an all-female crew, and debuted on Tmall.
Long-dominated by porcelain skin and a slim physique, the definition of beauty is slowly changing, thanks in part to a number of influential Chinese consumers—and brands are paying attention.
The P&G and Unilever brands have shown consistency in promoting individualism and self-confidence.
Goodstuph's film for Dove Singapore urges those with chronic skin conditions to 'make peace with their skin'
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