Matthew Carlton
Feb 10, 2015

2015 Marketers' Outlook: It's never been more important for marketers to step up

ASIA-PACIFIC - With the launch of the 2015 Marketers' Outlook survey, conducted in association with Ipsos, Campaign Asia-Pacific asked Ruth Rowan, CMO AMEA for BT and chair of The Marketing Society in Asia, what path she believes the industry will take this year.

Rowan: Thanks to transparency, marketers will need to take more responsibility for colleagues' behaviour

The results of the 2015 marketers' Outlook Survey appear in the February Campaign Asia-Pacific, which is available to subscribers online in e-magazine form. We will be publishing highlights of the survey online tomorrow. 

In your opinion, what is the current level of optimism among marketers and how does it compare to this time last year

Pretty positive, particularly in this part of the world. Clearly there’s still a...

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