bt
Sex Education’s Gillian Anderson joins couple on sofa in UK spot for BT
Anderson adopts no-nonsense character from Netflix hit show.
BT mocked for 'generic' brand logo
"The new identity signifies change, but it positions and displays BT as another generic, unemotive brand."
2015 Marketers' Outlook: It's never been more important for marketers to step up
ASIA-PACIFIC - With the launch of the 2015 Marketers' Outlook survey, conducted in association with Ipsos, Campaign Asia-Pacific asked Ruth Rowan, CMO AMEA for BT and chair of The Marketing Society in Asia, what path she believes the industry will take this year.
Marketer demands for 'strategy' misguided: Panel
HONG KONG - With the Marketer’s Outlook study highlighting concerns for marketers in 2015, Ruth Rowan, CMO at BT, and Paul Groves, former CMO of AIA Group, shared their insight on agency-client challenges yesterday in an event in Hong Kong between the Marketing Society, Campaign Asia-Pacific and Ipsos.
IN PHOTOS: BT uses London Underground party theme to treat top customers at Rugby Sevens
The recent Hong Kong Rugby Sevens was not only a major international sports event, but also a popular fun day out for companies and brands to entertain local and overseas VIPs. British Telecom adopted the London Underground as the theme for its suite, where, according to the company, top customers enjoyed an atmosphere to rival the infamous South Stand.
Customer care isn’t keeping up with the cloud consumer
HONG KONG – Companies have helped to create customers that are more informed, savvy and demanding. But their customer care centres are struggling to keep up.
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