Benjamin Li
Apr 8, 2013

IN PHOTOS: BT uses London Underground party theme to treat top customers at Rugby Sevens

The recent Hong Kong Rugby Sevens was not only a major international sports event, but also a popular fun day out for companies and brands to entertain local and overseas VIPs. British Telecom adopted the London Underground as the theme for its suite, where, according to the company, top customers enjoyed an atmosphere to rival the infamous South Stand.

Related Articles

Just Published

2 days ago

AI, copyright, and creativity: The fine line ...

With tech giants lobbying for AI training on copyrighted material and artists filing lawsuits to protect their work, adland faces the challenge of integrating AI while respecting copyright, originality, and the livelihoods of creators.

2 days ago

Women to Watch 2024: Vivian Liu, DeVries Global

A PR veteran, Liu empowers the next generation in Taiwan by promoting fairness, authenticity, and industry excellence.

2 days ago

A new campaign gives dignity to Vietnam's unsung heroes

This Labour Day, a powerful tribute by creative agency The Friday urges us to see the workers we pass by without a second thought. But does recognition go far enough?

2 days ago

Amazon unveils first brand overhaul in 25 years, ...

The subtle design refresh spans over 50 sub-brands across categories like pharmacy, groceries, and on-demand streaming under a single brand umbrella.