Ad Nut
Feb 19, 2019

Cathay Pacific scores with new Rugby Sevens spots

Local Hong Kong culture hits the locker room in a fun campaign by Leo Burnett Hong Kong.

Local Hong Kong culture hits the locker room in a fun campaign by Leo Burnett Hong Kong.

The annual Cathay Pacific ad for the Rugby Sevens was for some years something that Ad Nut and other ad-attuned animals tended to look forward to. Then 2016 happened. Let us not speak of it further. 

Suffice to say, it was so traumatising that Ad Nut didn't pay much attention in subsequent years and is actually not sure whether Cathay even did any advertising around its sponsorship of the tournament in 2017...

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