The Serious play’ campaign, created by JWT London main creative hub for HSBC's global headquarters, also in London, aims to encapsulate the high levels of energy associated with the Rugby Sevens tournament, taking place from 23 to 25 March in Hong Kong.
A 90-second commercial takes inspiration from real-life spectators for the event, many of whom wear elaborate costumes. In the spot, numerous cosplayers dressed as cowboys, centurions, elves, kungfu masters, and...
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