Jenny Chan 陳詠欣
Mar 22, 2012

Cosplay brings HSBC's Rugby Sevens sponsorship to life

HONG KONG - HSBC has launched an integrated campaign featuring costumed players as an attraction to highlight its co-title sponsorship of the 2012 Hong Kong Rugby Sevens tournament.

The Serious play’ campaign, created by JWT London main creative hub for HSBC's global headquarters, also in London, aims to encapsulate the high levels of energy associated with the Rugby Sevens tournament, taking place from 23 to 25 March in Hong Kong. 

A 90-second commercial takes inspiration from real-life spectators for the event, many of whom wear elaborate costumes. In the spot, numerous cosplayers dressed as cowboys, centurions, elves, kungfu masters, and...

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