Jenny Chan 陳詠欣
Aug 31, 2018

Publicis, VCCP named winners in Cathay Pacific's first pitch in 25 years

The airline has chosen the winner of its creative, media and social assignments, an account reportedly worth US$100 million.

Cathay Pacific has concluded its global marketing agency review, naming Publicis Groupe and Chime Communications' VCCP to handle its creative, media and social duties. The announcement officially ends a 25-year relationship between the airline and McCann Worldgroup.

The review began in March and saw participation from agencies in Hong Kong, China, Singapore, Japan, India, Australia, the US and the UK in a total of 34 presentations. Neither specifics on the exact responsibilities of Publicis...

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