Grey Group Hong Kong built a camera into a rugby ball to spotlight local businesses in a campaign for HSBC's commercial banking services.
The insurance provider activates its Hong Kong Sevens sponsorship with help from national team members Salom Yiu Kam-shing and Chong Ka-yan, as well as All Blacks great Sir John Kirwan.
Local Hong Kong culture hits the locker room in a fun campaign by Leo Burnett Hong Kong.
From Hong Kong: 'Welcome aboard the party' for Cathay Pacific
SINGAPORE - The utopian situation when it comes to sports sponsorships and the fan experience is to get every single one of them to a game.
The recent Hong Kong Rugby Sevens was not only a major international sports event, but also a popular fun day out for companies and brands to entertain local and overseas VIPs. British Telecom adopted the London Underground as the theme for its suite, where, according to the company, top customers enjoyed an atmosphere to rival the infamous South Stand.
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