rugby sevens

Apr 4, 2019

Local entrepreneurs talk to a rugby ball for HSBC Sevens campaign

Grey Group Hong Kong built a camera into a rugby ball to spotlight local businesses in a campaign for HSBC's commercial banking services.

Mar 28, 2019

Cigna enlists local and legendary rugby players for Sevens campaign

The insurance provider activates its Hong Kong Sevens sponsorship with help from national team members Salom Yiu Kam-shing and Chong Ka-yan, as well as All Blacks great Sir John Kirwan.

Feb 19, 2019

Cathay Pacific scores with new Rugby Sevens spots

Local Hong Kong culture hits the locker room in a fun campaign by Leo Burnett Hong Kong.

Mar 31, 2016

Cathay Pacific's Rugby Sevens promo heaped with well-deserved scorn

From Hong Kong: 'Welcome aboard the party' for Cathay Pacific

Sep 18, 2015

Enhancing fan experiences: Sports Matters

SINGAPORE - The utopian situation when it comes to sports sponsorships and the fan experience is to get every single one of them to a game.

Apr 8, 2013

IN PHOTOS: BT uses London Underground party theme to treat top customers at Rugby Sevens

The recent Hong Kong Rugby Sevens was not only a major international sports event, but also a popular fun day out for companies and brands to entertain local and overseas VIPs. British Telecom adopted the London Underground as the theme for its suite, where, according to the company, top customers enjoyed an atmosphere to rival the infamous South Stand.