Ad Nut
Apr 4, 2019

Local entrepreneurs talk to a rugby ball for HSBC Sevens campaign

Grey Group Hong Kong built a camera into a rugby ball to spotlight local businesses in a campaign for HSBC's commercial banking services.

HSBC, co-sponsor of the Hong Kong Sevens, has released a campaign spotlighting business customers. 

Rather than try to draw parallels between business performance and sports achievements, or some other tiresome cliché, Grey Group Hong Kong worked with an actual HSBC customer, Insight Robotics, to build a camera into a rugby ball. The ball then made its way around the city to a series of local entrepreneurs who each gave the ball their elevator pitch.

Is it slightly hokey? Sure. Is it a fine way to give some attention to some interesting businesses while highlighting the support their bank provides them? Yes.

The film will air in the Rugby Village and HSBC's Hexagon Suite, on TV, as well as in digital and social media. 

GIF of the ball's construction

Ad Nut hopes no one left the ball lying around in public places during the filming, because an object with what appears to be a countdown clock on the side might have created some alarm.


Michael Knox, Chief Creative Officer
Graham Drew, Executive Creative Director
Christopher Lee, Group Creative Director
JeffreyMC Wong, Associate Creative Director
Jeffrey Wong, WingHo Lam, Art Director
Yvonne Cheng, Starry Lam, Copywriter
Winky To, Business Partner
Matt Wong, Associate Account Director
Eva Look, Account Executive

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.


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