Matthew Carlton

Sep 4, 2015

The state of play of content marketing in Asia

Much more than just a marketing buzzword, content-marketing is proving essential to brands’ business. Matthew Carlton examines what’s changing

Aug 6, 2015

OTT boom: Streaming companies plot Asia expansion

The region’s video streaming market is growing rapidly—but for the new entrants and incumbents the battle starts now.

Feb 11, 2015

The quest for integration: 2015 Marketers' Outlook ...

Campaign Asia-Pacific's 2015 Marketers’ Outlook sees the industry enter the new year with cautious optimism and facing the challenge of evolving relationships.

Feb 10, 2015

2015 Marketers' Outlook: It's never been more ...

ASIA-PACIFIC - With the launch of the 2015 Marketers' Outlook survey, conducted in association with Ipsos, Campaign Asia-Pacific asked Ruth Rowan, CMO AMEA for BT and chair of The Marketing Society in Asia, what path she believes the industry will take this year.

Jan 6, 2015

Muslim consumers: Beauty brands eyeing halal cosmetics

Long ignored or misunderstood by the mainstream, Muslim women’s beauty needs are being championed by a new wave of niche brands, to commercial success.

Nov 14, 2014

Concept stores: Brands take over Asian city centres

From sugary treats to premium spirits, brands are snapping up prime retail to daze and delight their key consumers.