Matthew Carlton
Jan 6, 2015

Muslim consumers: Beauty brands eyeing halal cosmetics

Long ignored or misunderstood by the mainstream, Muslim women’s beauty needs are being championed by a new wave of niche brands, to commercial success.

Sunsilk’s Clean & Fresh aimed at Malaysian Muslim women

Brands are unequivocally paying more attention to their relationship with Muslim consumers. This is certainly true of the cosmetic and personal care industry with huge demand for halal cosmetics and personal care products from Malaysia, followed by Indonesia and Pakistan. 

While the halal label is already well-established in the food sector, it gained popularity in cosmetics when the Malaysian government introduced a halal cosmetics standard in June 2010. 

Striking a...

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