Based on the findings of this year’s Marketers’ Outlook, conducted in association with Ipsos, the industry is realistic about the challenges it faces going into 2015. At the same time, there is cause for optimism more than half expect business to grow and their own budgets to increase.
When it comes to media channels, some are clearly more important than others. There is a focus on social, mobile and digital marketing, where marketers’ goals are...
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