Matthew Carlton
Feb 11, 2015

The quest for integration: 2015 Marketers' Outlook survey

Campaign Asia-Pacific's 2015 Marketers’ Outlook sees the industry enter the new year with cautious optimism and facing the challenge of evolving relationships.

Based on the findings of this year’s Marketers’ Outlook, conducted in association with Ipsos, the industry is realistic about the challenges it faces going into 2015. At the same time, there is cause for optimism more than half expect business to grow and their own budgets to increase.

When it comes to media channels, some are clearly more important than others. There is a focus on social, mobile and digital marketing, where marketers’ goals are...

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