AI robots like Sophia may allow marketers to connect with customers, understand them better and respond personally in real time. That's if they can hold a conversation.
PwC's Guy Parsonage steps down after a successful three-year tenure.
At a Marketing Society Asia event Monday at Art Basel Hong Kong, Johan Jervøe, group chief marketing officer of UBS AG, provided 60 members and guests with a private tour of the UBS VIP lounge and selected artworks from the UBS Art Collection by Stephen McCoubrey, curator of UBS art collection, APAC and EMEA. Following that, Jervøe shared insights into his career and the company's sponsorship of the massive art event. He encouraged the guests to focus on fewer, bigger ideas, selecting compelling, authentic ideas that embrace craftsmanship. If the brand is not at the heart of the work, it won’t get significant results, he said.
The Marketing Society held a unique event in Singapore yesterday, with an private tour at the ArtScience Museum. The venue was closed for the evening as around 30 senior marketers were given a private tour of the 'Da Vinci: Shaping the Future' exhibition by Honor Harger, executive director of the museum. Based around the theme of the power of long-term thinking, Harger shared some of Da Vinci’s greatest innovations and thinking processes and explained the relevance of his work as an inventor, artist, scientist, engineer and architect, today. “Leonardo da Vinci was one of history's great polymaths,” said Hager. “He pioneered what is now known as ‘systemic thinking’, weaving interconnections between all the disciplines that he worked within.” Wayne Arnold, Lowe Profero’s co-founder and global CEO and chair of The Marketing Society for South East Asia, hosted the evening which was sponsored by Sapient Nitro.
ASIA-PACIFIC - With the launch of the 2015 Marketers' Outlook survey, conducted in association with Ipsos, Campaign Asia-Pacific asked Ruth Rowan, CMO AMEA for BT and chair of The Marketing Society in Asia, what path she believes the industry will take this year.
HONG KONG - With the Marketer’s Outlook study highlighting concerns for marketers in 2015, Ruth Rowan, CMO at BT, and Paul Groves, former CMO of AIA Group, shared their insight on agency-client challenges yesterday in an event in Hong Kong between the Marketing Society, Campaign Asia-Pacific and Ipsos.
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