Mar 18, 2015

Marketing Society Asia gets unique view of Art Basel from UBS

At a Marketing Society Asia event Monday at Art Basel Hong Kong, Johan Jervøe, group chief marketing officer of UBS AG, provided 60 members and guests with a private tour of the UBS VIP lounge and selected artworks from the UBS Art Collection by Stephen McCoubrey, curator of UBS art collection, APAC and EMEA. Following that, Jervøe shared insights into his career and the company's sponsorship of the massive art event. He encouraged the guests to focus on fewer, bigger ideas, selecting compelling, authentic ideas that embrace craftsmanship. If the brand is not at the heart of the work, it won’t get significant results, he said.

Related Articles

Just Published

2 hours ago

Of fandom, kawaii, and marketing: Hello Kitty turns 50

Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and its astute understanding of nostalgia.

3 hours ago

Performance vs. branding? You're asking the wrong ...

While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim Qadri.

3 hours ago

The best Christmas ads of 2024 are here

A roundup of the best Christmas ads, brimming with creativity and festive cheer. This list is live and will be updated continuously, so check back often for the freshest holiday inspiration.

7 hours ago

SearchGPT: How to adapt for the AI search engine era

Welcome to a new chapter in content marketing. Late October marked the debut of OpenAI’s artificial intelligence-driven engine, transforming the way we think about search optimisation.