Benjamin Li
May 15, 2014

UBS becomes title sponsor of Art Basel Hong Kong

HONG KONG - UBS has signed on as title sponsor of Art Basel Hong Kong, which is expected to welcome 5,000 guests to 50 events at the Hong Kong Convention and Exhibition Centre over the next several days.

The event, one of the biggest on the local cultural calendar, runs from today through Sunday and will feature 245 galleries and more than 3,000 artists from 39 countries. Half the participating galleries are from Asia-Pacific, according to the organisers.

Rob Stewart, chief communication officer for Asia Pacific at UBS, told Campaign Asia-Pacific this morning why the company has invested in the event and what it has prepared for clients and Hong Kong's art lovers.

UBS has...

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