The Wall Street Journal’s brand marketing division, WSJ Custom Studios, has unveiled a new content partnership with UBS bank in China.
The campaign, titled ‘Fast & Forward: China Shifting Gears,’ will run until March 2018 and highlights the transformation of China’s economy through the innovation being driven by entrepreneurs and startups.
Designed by Spark Foundry to run across digital, social media and print, the campaign uses a combination of video, articles, infographics and timelines to explore Chinese investment opportunities with four key themes:
- The brilliant minds powering a revolution in precision medicine
- Futuristic factories and the Fourth Industrial Revolution
- China’s booming green car market and rise of the middle class
- How China’s revolutionary prefabricated skyscrapers are saving lives—and the environment
Additional content will also run on Mashable.com.
“UBS’s deep knowledge and insights into the Chinese economy matched with WSJ Custom Studios’ creativity is a perfect combination to create compelling content across our platforms,” said William Lewis, CEO of Dow Jones and publisher of The Wall Street Journal.
Amy Lo, chairman and head Greater China at UBS Wealth Management, said the partnership’s purpose is to raise awareness of the “radical shift” occurring in China’s economy.
“China is transforming itself faster than ever and is on the cutting-edge of innovation,” she added. “The implications for investors and the global economy at large are striking.”