Mar 13, 2015

A night at the museum with the Marketing Society in Singapore

The Marketing Society held a unique event in Singapore yesterday, with an private tour at the ArtScience Museum. The venue was closed for the evening as around 30 senior marketers were given a private tour of the 'Da Vinci: Shaping the Future' exhibition by Honor Harger, executive director of the museum. Based around the theme of the power of long-term thinking, Harger shared some of Da Vinci’s greatest innovations and thinking processes and explained the relevance of his work as an inventor, artist, scientist, engineer and architect, today. “Leonardo da Vinci was one of history's great polymaths,” said Hager. “He pioneered what is now known as ‘systemic thinking’, weaving interconnections between all the disciplines that he worked within.” Wayne Arnold, Lowe Profero’s co-founder and global CEO and chair of The Marketing Society for South East Asia, hosted the evening which was sponsored by Sapient Nitro.

Related Articles

Just Published

19 hours ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

19 hours ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

19 hours ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

20 hours ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.