Staff Writer
Dec 3, 2009

Brand of the Year: AirAsia

ASIA-PACIFIC - In recognition of its stand out success this year, AirAsia will be named the Brand of the Year at Media's 2009 Agency of the Year Awards. Tony Fernandes, AirAsia's CEO, talks about how the airline managed to pull through an especially difficult year.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

58 minutes ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

1 hour ago

Agency Report Card 2024: Assembly

Assembly successfully pivoted to new sectors like healthcare and achieved B Corp certification. But revenue and operational hurdles must be addressed to solidify its position as a challenger agency.

2 hours ago

How a cute fishball turned its frown upside down

For Thai-based restaurant chain Bar BQ Plaza, Grey Thailand made sure that its clients’ feelings about dwindling sales were in full display to set off a national outcry.

3 hours ago

Are brands right to allow machines to handle ...

While AI offers efficiency, many still prefer human interaction for complex customer service issues, prompting questions about a balanced approach that combines technology with empathy.