The brand wants its media offering to account for a tenth of revenue soon, and is working to convince brands and media agencies that it offers an attractive audience based on first-party data.
From digital banking and esports to restaurants, Fernandes talked about ambitious expansion goals for AirAsia at Rise conference.
AirAsia can expect to sell more seats during peak travel period around polling day in Malaysia next month
SINGAPORE - AirAsia used its first ‘Live it up in the air challenge’, a contest for flight attendant hopefuls, to improve brand awareness and showcase its fun, unconventional side.
SINGAPORE - AirAsia Expedia, the joint venture between AirAsia and online travel company Expedia, today announced it has named Kathleen Tan as chief executive officer.
SINGAPORE – The Apprentice Asia has finally found someone to fill the all-important Donald Trump role - in the form of AirAsia’s Tony Fernandes.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins