Meta's AI advertising takeover: Will it reshape APAC’s diverse ad ecosystem?
As the parent company of Facebook and Instagram plans to let advertisers generate ...
1 day ago
Meta's AI advertising takeover: Will it reshape APAC’s diverse ad ecosystem?
As the parent company of Facebook and Instagram plans to let advertisers generate complete AI-crafted ads, experts across APAC weigh in on the potential impact on the region's landscape and what it means for agencies.
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2 days ago
2025 Cannes Contenders: Ogilvy's lineup of creative ...
Nicolas Courant, chief creative officer of Ogilvy Singapore, shares his picks of campaigns set to reign supreme at the Festival de Cannes.
1 day ago
Global CEO of WPP Media’s Nexus departs
Bidon has been global chief executive at Nexus since April 2022.
2 days ago
A Cannes Lions 2025 guide for ROI-hungry APAC marketers
The real win at Cannes Lions for APAC marketers lies not in bringing trophies home, but in bringing home ideas sharp enough to cut through locally, says Shufen Goh, co-founder of R3 and APAC president at MediaSense.
1 day ago
CEO and chairman of Clemenger Group retires
Robert Morgan to retire from Clemenger Group after 46 years, plus this week's top industry people moves and pitch wins.
1 day ago
Mark Read: 'People are happier when they’re in the office'
WPP’s chief executive spoke at SWSW and touched on hybrid working, the future of the workforce with AI and whether brands will return to X.
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2 days ago
Inside Somersby’s ‘no-nonsense’ brand positioning ...
Campaign exclusively chats with Carlsberg Asia’s senior director, Rommel Fuentebella, about Somersby’s new tagline and campaign, with a sprawling Asia push that enlists K-pop idol Yeonjun.
1 day ago
Here's a thought: Embrace the AI death star
AI may threaten your job and predict your death, but according to Gurdeep Puri, instead of panicking, it's time to embrace it.
2 days ago
China’s 618 shopping festival sees electronics ...
Electronics and home appliances soar as government subsidies kick in, but once again, top e-commerce platforms are silent on overall GMV—reflecting both changing consumer habits and a 618 season that keeps breaking its own timeline.
3 days ago
Shein’s global PR director on scaling fast-fashion ...
At the recent Campaign360, Charlene Lee shares how Shein’s real-time production, pop-up activations, and micro-influencer model are fuelling the brand’s global growth amid ongoing scrutiny over its ethics and environmental impact.
3 days ago
Woolley Marketing: Does the work still do the talking?
There was a time when the work spoke for itself—reels packed with iconic ads that did the creative magic. Today, even award-winning work needs a story to grab attention.
3 days ago
2025 Cannes Contenders: UltraSuperNew creatives ...
UltraSuperNew's creative chiefs in Tokyo pick the APAC campaigns that stand a good chance of winning a Lion.
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4 days ago
2025 Cannes Contenders: David Guerrero handpicks ...
Kicking off this year’s Cannes Contenders series is a selection from David Guerrero, creative chairman of BBDO Guerrero.
May 29, 2025
APAC Power List 2025: The region's most powerful ...
Meet the marketing leaders driving transformation, innovation, and impact across Asia-Pacific’s foremost brands.
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4 days ago
Why Thailand is a shining example of LGBTQIA+ brand ...
In a year marked by global uncertainty for LGBTQIA+ rights, Thailand’s vibrant Pride celebrations and evolving brand partnerships offer a blueprint for authentic inclusion in Asia.
Agency Report Cards 2024
1 day ago
Agency Report Cards 2024: We grade 25 APAC networks
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
The Information
1 day ago
Agency Report Card 2024: Initiative
After losing marquee clients Amazon and Lego, Initiative faces an uphill battle to rebuild its reputation, leaning on new tools, a "challenger" mindset, and a focus on e-commerce to stay competitive in a rapidly shifting industry.
The Information
3 days ago
Agency Report Card 2024: Havas Media
Newly independent and armed with its Converged strategy, Havas Media is pushing for growth in APAC. But with a limited regional presence, key account losses, and stiff competition from larger, tech-savvy rivals, the agency faces an uphill battle to prove its relevance and scalability in a cutthroat market.
The Information
Jun 2, 2025
Agency Report Card 2024: Havas Creative
Havas's post-split independence will be on trial. Can its ‘Converged’ strategy deliver business growth, and can its leaders address the internal diversity issues?
Market Shake-ups
May 30, 2025
Mindshare, EssenceMediacom China chiefs exit
Campaign understands that both Mindshare and EssenceMediacom’s China chiefs are stepping down; WPP Media pushes regional restructuring post rebrand.
May 22, 2025
GroupM tells staff about redundancies as restructure...
Employees being informed this week about roles at risk of redundancy.
May 19, 2025
Why has GroupM lost its way for so long? The buck ...
The visceral response to the latest restructuring has been a lament for the way the holding company has moved too slowly and downgraded its agency brands over many years.
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May 14, 2025
GroupM restructures across Asia, Indonesia ...
Staffing cuts across Asia have begun as GroupM transitions to a “single operating model” under the soon-to-be-rebranded WPP Media banner.
The Work
May 30, 2025
Can’t find a clean public toilet? Buktupup to the rescue
BuktuPup is a new microsite that helps travellers in rural Indonesia find clean, private restrooms hosted by locals—even in remote tourist spots.
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May 28, 2025
Can a 'winter internship' persuade Aussies to love winter?
The campaign by Tourism Tasmania brings to life 10 winter experiences, each designed to challenge perceptions of winter to travellers.
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May 22, 2025
A rousing speech about making your beer dreams come true
Balter Brewing Co’s cheeky new campaign parodies motivational speeches to remind us all that good beer is within reach.
May 21, 2025
Baby shark in Greenpeace film is distraught by overfishing
In a stunning new animation film by Photoplay, the dangers of overfishing are simply and effectively narrated by a blue shark, a species often caught in the crossfire of long line fishing.
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May 23, 2025
Jetpac and Ballsy call for virgin travellers to ‘pop their cherries’
In a world of same-same travel ads, this one pops.
Focus
Unlocking China Opportunities
Your Guide to Understanding Evolving Consumer Preferences by Alibaba
Getting real How eos became Gen Z’s most-loved ...
Behind the scenes of the most effective marketing campaign in the world
Indies as One: The World's Top Independent Agencies
According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.
Insights on video marketing in Southeast Asia
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Meta: Every connection is an opportunity
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
Pioneers Panel Series
‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.
Events
May 27, 2025
Campaign360 2025 Singapore
Campaign360 returns on 27-28 May 2025 in Singapore! The event will cover engaging discussions led by Asia's leading brand marketers, focusing on navigating budget challenges, collaboration between the entire C-suite and CMOs, and differentiating your brand in a competitive market.
May 27, 2025
Women Leading Change Awards 2025
Campaign Asia-Pacific's Women Leading Change Awards Asia-Pacific continue to celebrate the outstanding women who challenge, innovate, and lead across our industry.
PARTNER CONTENT
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PROMOTED
2 days ago
Confessions of a CMO: Global-regional trends ...
Campaign sat down exclusively with John Harris, CEO of Worldwide Partners, Inc.(WPI), the world’s most collaborative agency network, and Humphrey Ho, president of Helios Worldwide and Asia Pacific board director at WPI, for an in-depth discussion on how the role of the CMO is evolving within today’s rapidly shifting marketing landscape.
PROMOTED
May 28, 2025
Where to draw the line with AI: Lessons from Yahoo, ...
In a fast-evolving AI landscape, marketers from Yahoo, Geox and UNI China share where they push forward—and where they push back.
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PROMOTED
May 28, 2025
How Harbin Beer rewrote the rules of product placement
Harbin Beer flipped retail conventions by embracing the coldest, most overlooked corner of the fridge and proved that insight beats visibility.
PROMOTED
May 22, 2025
How top brands adapted to the changing tides: Three ...
A new index from Peking University with support from Alibaba’s Taobao and Tmall Group reveals how China’s savvier shoppers are reshaping the rules—and how agile brands are winning with performance, precision, and niche positioning.
Most Read
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BY PR NEWSWIRE