Adrian Peter Tse
Nov 16, 2015

Watch: Pernod Ricard launches 'Bar Stars' platform in Hong Kong

HONG KONG - Pernod Ricard has launched Bar Stars, a geo-located site and platform that makes Hong Kong’s hipster bartenders and mixologists the go-to guides for the city’s bars and hangout spots.

In this video, Glen Brasington, VP of marketing, Asia-Pacific at Pernod Ricard tells Campaign Asia about Bar Stars, the project's ambitions and why it's an innovative step for Pernod Ricard’s marketing activities. 

Subscribe to our channel:
Follow us on Facebook:
Follow us on Twitter:

You might also like:


Developing the Bar Stars content involved filming over 80 bartenders across Hong Kong


Related Articles

Just Published

3 hours ago

Let your cricket do the talking; brand associations ...

Jacob's Creek recently announced the former Australian cricketer as brand ambassador. We caught up with him to learn more about how he approaches deals with brands, uses social media, and more...

3 hours ago

'More than a cyclical recovery': WPP Q3 growth ...

Share price rises close to its highest level since pandemic.

10 hours ago

Creative Minds: Ariel Chen takes the 'road of no ...

We get to know the group creative director at BBDO Shanghai through her answers to 11 questions. Learn about how she got into advertising, why she ascribes to the 'Underachiever's Manifesto', and the secret talent that helps her stay happy.

10 hours ago

LG Signature takes inspiration from Sydney Dance ...

INSPIRATION STATION: Who wouldn't be awed by these amazing photos of dancers in action? LG's new pact not only supports the company but gives select customers the chance to learn from the best.