Ad Nut
Oct 18, 2018

Tourism Australia extends 'Dundee' gag with 'on set' video starring Luke Hemsworth

"The original Hemsworth" invites you to visit the non-existent movie's amazingly true-to-life "set".

Here's a clever addition to Tourism Australia's Cannes Titanium-winning 'Dundee' campaign: an invitation to tour the spectacular "set" of the fake film—"all 3 million square miles of it".

Unlike the original Dundee work, which starred Chris Hemsworth, this video features his older brother Luke, who's billed as "the original Hemsworth". And instead of Droga5, which did last year's Super Bowl ad, this one was made by Thinkerbell.

Ad Nut's colleagues at Campaign Asia-Pacific also provided some behind-the-scenes looks at 'Dundee' recently. See "Advice from 'Dundee' creators: Be a Trojan horse" and this video:

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

Related Articles

Just Published

2 hours ago

Stella McCartney names new CMO

Peter Chipchase was chief communications and strategy officer at members club Soho House.

10 hours ago

Dior's localisation strategy in China pays dividends

Through its efforts to localise in China, the Christian Dior group recorded $21.6 billion in revenue during the first half of 2020, with 12% organic growth.

11 hours ago

It's time to stand up to bad behaviour

We should nurture a workplace culture where people can call out inappropriate actions with the aim that everyone feels that they belong and can therefore fulfil their potential

11 hours ago

Audi Q2 takes users on a drive through Instagram filter

The idea has been conceptualised by BBH India