Ad Nut
Oct 18, 2018

Tourism Australia extends 'Dundee' gag with 'on set' video starring Luke Hemsworth

"The original Hemsworth" invites you to visit the non-existent movie's amazingly true-to-life "set".

Here's a clever addition to Tourism Australia's Cannes Titanium-winning 'Dundee' campaign: an invitation to tour the spectacular "set" of the fake film—"all 3 million square miles of it".

Unlike the original Dundee work, which starred Chris Hemsworth, this video features his older brother Luke, who's billed as "the original Hemsworth". And instead of Droga5, which did last year's Super Bowl ad, this one was made by Thinkerbell.

Ad Nut's colleagues at Campaign Asia-Pacific also provided some behind-the-scenes looks at 'Dundee' recently. See "Advice from 'Dundee' creators: Be a Trojan horse" and this video:

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

Related Articles

Just Published

1 day ago

Paradise City's new campaign seeks to redefine ...

Simultaneously launching a popular, luxury Korean resort in two culturally diverse markets and different target audiences was a creative challenge for Dentsu. The end result does not disappoint.

1 day ago

L'Oreal appoints new chief digital & marketing ...

CDMO for UK and Ireland, Lex Bradshaw-Zanger replaces outgoing Shelly Chiang in the new role.

1 day ago

Advertisers in APAC increased digital ad spend in 2022

TOP OF THE CHARTS: Nielsen Ad Intel shows a big jump in ad spending in highly competitive markets.

2 days ago

S4 sees growth slow in 2023 after losing key ...

Martin Sorrell says the company continues to have a 'significant relationship' with Mondelez.