Ad Nut
Oct 18, 2018

Tourism Australia extends 'Dundee' gag with 'on set' video starring Luke Hemsworth

"The original Hemsworth" invites you to visit the non-existent movie's amazingly true-to-life "set".

Here's a clever addition to Tourism Australia's Cannes Titanium-winning 'Dundee' campaign: an invitation to tour the spectacular "set" of the fake film—"all 3 million square miles of it".

Unlike the original Dundee work, which starred Chris Hemsworth, this video features his older brother Luke, who's billed as "the original Hemsworth". And instead of Droga5, which did last year's Super Bowl ad, this one was made by Thinkerbell.

Ad Nut's colleagues at Campaign Asia-Pacific also provided some behind-the-scenes looks at 'Dundee' recently. See "Advice from 'Dundee' creators: Be a Trojan horse" and this video:

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