"The original Hemsworth" invites you to visit the non-existent movie's amazingly true-to-life "set".
Tourism Australia CMO says the realisation that most tourism advertising is shit led to the Super Bowl hit based on a fake film trailer.
Lisa Ronson said the spectacular success of the tourism body’s ‘Dundee’ Super Bowl campaign was fundamentally down to having a great idea.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins