Marketers open up about switching to lower-funnel activity as they prioritise conversions.
The country manager, India and Gulf at Tourism Australia shares how to revive tourism post-Covid, when borders re-open for travellers.
If there’s such a thing as a celebrity whisperer, Nicole Foster is one, having demonstrated a knack for managing relationships with household-name celebrities that pay off in earned-media bonanzas for Tourism Australia.
With tourism at a standstill, Tourism Australia has devised some virtual ways to keep its country and brand fresh with consumers.
Campaign India asked Tourism Australia's Nishant Kashikar about the past decade and skills he wants for the future.
New CMO Susan Coghill was instrumental in setting the creative marketing direction for Tourism Australia.
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