Campaign UK
Oct 26, 2022

Tourism Australia releases 'Come and say g'day' film

A toy unicorn named Louie and a stuffed kangaroo called Ruby forge an unlikely friendship as they make their way around Australia to see the sights.

Louie, who bills himself as a magical unicorn, helps Ruby out of her souvenir packaging. They visit a series of destinations such as Uluru, Sydney Opera House and the Great Barrier Reef.

Along the way, the pair travel on a boat, a bus and in a hat along a river, where they accidentally get caught downstream and head towards a waterfall. The live-action film was directed by Michael Gracey (who also directed The Greatest Showman) through Finch.


Film director: Michael Gracey
Creative: M&C Saatchi Sydney
Production company, film and TVC: Finch Company
Animation company: Platige
TVC music score: King Stingray / Level Two Music
Film music score: Jonathan Dreyfus, Amy Andersen, William Barton, Frank Yamma, The Marliya Gondwana Indigenous Girls Choir, Iwiri Choir
Media: UM (Global team)
Digital: Digitas
Public relations: Poem (Global agency) / Ogilvy PR
Social: Apparent

Campaign UK

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