Ad Nut
Sep 17, 2019

This mom is a real monster (but in a good way)

THE WORK: 'Monster' by Grey Group for Olay.

Here's a touching story about a 'monster' who frightens not only humans but also animals—but looks lovely doing so because she follows a proper skincare regimen. 

The online film is slated to roll out across the region and will incorporate local language and cultural nuances from Grey Group's Philippines, Indonesia, Thailand and Vietnam offices, according to the agency.

The campaign ties in with Lazada's Super Brand Day on October 7.

Ad Nut appreciates the acknowledgement the ad gives to those parents who 'double up' in their roles.  

CREDITS

Client: Procter & Gamble 
Client Campaign Partner: Lazada Group
Creative Agency: Grey Group (Singapore, Philippines, Indonesia, Thailand & Vietnam)
Film Production: Imagineka Productions & WeCre8 Worldwide
Post Production: Hogarth Worldwide
Audio Production: Hit Productions Inc.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

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