Ad Nut
Nov 29, 2018

This empty cereal box could feed hungry kids

Brilliant charitable campaign by The Brand Agency for Foodbank WA puts 'Hungry Puffs' on the shelves of Australian grocery stores to encourage donations.

Brilliant charitable campaign by The Brand Agency for Foodbank WA puts 'Hungry Puffs' on the shelves of Australian grocery stores to encourage donations.

Hungry Puffs, as the ad above states, have absolutely no vitamins, minerals, carbohydrates or calories, which is exactly what more than 100,000 kids in West Australia have for breakfast every day.

The empty box is available at participating IGA supermarkets throughout Western Australia or at hungrypuffs.com for A$5enough money to provide meals for 10 children. 


The campaign is the brainchild of The Brand Agency,...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
VMLY&R Malaysia head steps down
Premium
12 minutes ago

VMLY&R Malaysia head steps down

Lisa Hezila leaves after 15 years.

Premium
CMOs need to muscle in on digital transformation, Forrester says
Premium
5 hours ago

CMOs need to muscle in on digital transformation, ...

By taking full responsibility for the customer experience, marketers can play a more serious role in effecting change.

Premium
Called Pat? Get free stuff
Premium
5 hours ago

Called Pat? Get free stuff

Guinness celebrates St Patrick's Day in Singapore by offering discounts for people called Pat. Or Patrick. Or Patricia. Or Ah Pat. Pathiranas, we urge you to assert your rights.