Staff Reporters
Apr 26, 2022

Cannes Lions will donate SDG entry fees to six charities

Each charity will receive an equal percentage of the €271,488 (US$346,528) generated by the award.

'Your Plastic Diet' by Grey Malaysia
'Your Plastic Diet' by Grey Malaysia

Cannes Lions will be donating all funds generated from the 2020/2021 Sustainable Development Goals (SDG) Lions to the six charities that won an SDG last year. Each charity will receive an equal percentage of the €271,488 (US$346,528) generated by the award, which last year received 736 entries. 

The six charities are:

  • Perkumpulan Keluarga Berencana Indonesia: A Bronze Lion was awarded to ‘#StopChildMarriage’, M&C Saatchi Indonesia, Jakarta
  • WWF: A Bronze Lion was awarded to ‘Your Plastic Diet’, Grey Malaysia
  • IVIR Association + Ambato's Cantonal Human Rights Protection Council: A Silver Lion was awarded to ‘Mother Blanket’, Ogilvy, Colombia, Bogotá
  • (COPI) Central Office For Public Interest: A Bronze Lion was awarded to ‘addresspollution.org’, AMV BBDO London, UK
  • CCWD: A Gold Lion was awarded to ‘The Commitment’, VMLY&R Brazil, São Paulo
  • Propuesta Cívica + Reporters Sans Frontieres: A Gold Lion was awarded to ‘#StillSpeakingUp Deeptruth’, Publicis Mexico / Publicis Latvia, Riga, Mexico / Latvia

The SDG Lions were launched in partnership with the United Nations (UN), with a goal of highlighting how creativity can address the challenges of communicating the importance of UN’s sustainability goals. Since its inception in 2018, SDG-related donations have totalled €873,768 (US$1.1 million).

Related Articles

Just Published

6 hours ago

Apple 'quiets the noise' in new AirPods Pro ad

Watch how street noise floats away in TBWA\Media Arts Lab's latest collaboration with director group Megaforce.

7 hours ago

Neuroscience study shows DOOH on social media ...

A neuroscience study has shown how digital out of home enhances social media campaigns.

7 hours ago

‘Havas Play’ launches worldwide

The new entertainment, sports, technology, and fandom offering aims to leverage Vivendi ownership and replaces Havas Sports and Havas Sports & Entertainment across all markets.

16 hours ago

The CMOs MO: Spotify's Jan-Paul Jeffrey on brand ...

"Metaverse is where the next customers will come from," Spotify's SEA head of marketing believes in having fun whilst creating cultural moments and brand power.