Each charity will receive an equal percentage of the €271,488 (US$346,528) generated by the award.
Cannes Lions will be donating all funds generated from the 2020/2021 Sustainable Development Goals (SDG) Lions to the six charities that won an SDG last year. Each charity will receive an equal percen
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Watch the film conceptualised by The Glitch here
The two ads, a longer and a cut-down version both featuring the offending scene relating to parking sensors, were created by Spark22 and aired in February 2022.
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While you'll still find portrayals of traditional rough masculinity, there is more inclusiveness towards pluralistic masculinity with premium products, fashion and style all becoming aspirational, writes this Shanghai-based design and insights professional.
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