Staff Reporters
Apr 26, 2022

Cannes Lions will donate SDG entry fees to six charities

Each charity will receive an equal percentage of the €271,488 (US$346,528) generated by the award.

'Your Plastic Diet' by Grey Malaysia
'Your Plastic Diet' by Grey Malaysia

Cannes Lions will be donating all funds generated from the 2020/2021 Sustainable Development Goals (SDG) Lions to the six charities that won an SDG last year. Each charity will receive an equal percentage of the €271,488 (US$346,528) generated by the award, which last year received 736 entries. 

The six charities are:

  • Perkumpulan Keluarga Berencana Indonesia: A Bronze Lion was awarded to ‘#StopChildMarriage’, M&C Saatchi Indonesia, Jakarta
  • WWF: A Bronze Lion was awarded to ‘Your Plastic Diet’, Grey Malaysia
  • IVIR Association + Ambato's Cantonal Human Rights Protection Council: A Silver Lion was awarded to ‘Mother Blanket’, Ogilvy, Colombia, Bogotá
  • (COPI) Central Office For Public Interest: A Bronze Lion was awarded to ‘addresspollution.org’, AMV BBDO London, UK
  • CCWD: A Gold Lion was awarded to ‘The Commitment’, VMLY&R Brazil, São Paulo
  • Propuesta Cívica + Reporters Sans Frontieres: A Gold Lion was awarded to ‘#StillSpeakingUp Deeptruth’, Publicis Mexico / Publicis Latvia, Riga, Mexico / Latvia

The SDG Lions were launched in partnership with the United Nations (UN), with a goal of highlighting how creativity can address the challenges of communicating the importance of UN’s sustainability goals. Since its inception in 2018, SDG-related donations have totalled €873,768 (US$1.1 million).

Related Articles

Just Published

2 hours ago

Tech MVP 2022: Felix Chang, Digitas

MOST VALUABLE PROFESSIONAL: A perfect mix of pioneer, educator and problem-solver, the Digitas Taiwan GM and his technology solutions have raised the games of the stakeholders he works with.

4 hours ago

Andy Ho promoted to Publicis China's first chief ...

The former global client partner will have a wide mandate, including managing the recently acquired Wiredcraft team.

4 hours ago

Mindshare Australia to launch inclusion private ...

A selection of digital partners chosen to support communities that are often underrepresented in Australian media populate this marketplace.

13 hours ago

Will you listen to stock market advice from a rapper?

That's what Anand Rathi, a financial services firm in India hopes with this quirky campaign, starring its own leaders.