Ad Nut
Jun 22, 2016

There is a point to this odd decor-related prank in Sweden

From Sweden: ‘The Dry Cleaner Prank’ for Electrolux by Volontaire (Stockholm)

Electrolux teamed up with Richard, a man wanting to surprise his girlfriend Johanna, with a prank, turning their local dry cleaner into a replica of their home in less than 24 hours.

The stunt is meant to illustrate that the brand's UltraCare washers let you wash "even your most precious clothes" at home.

The campaign is due to roll out in other markets including in Asia, according to the agency.

Apart from the murderous beast that seems to be following the girlfriend around the entire ad, Ad Nut admires the effort put into this prank and the accuracy of the recreation of the couples’ home to the minutest detail. Apparently, the pranksters even incorporated the smell of the couple's home, which Johanna said she recognised immediately upon entering the dry-cleaner-turned-home. 

Maybe Electrolux would like to have a go at replicating Ad Nut’s home? Perhaps in a larger oak tree…?

Ad Nut Ad Nut gathers ads from all over for your viewing enjoyment. 
Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues:
Campaign UK | Campaign US | Campaign India 
Campaign Turkey | Campaign Middle East

 

Related Articles

Just Published

17 hours ago

How to trust the remote shooting process: Sweetshop'...

Sweetshop’s new regional MD Laura Geagea shares behind-the-scenes stories of a global production house working during pandemic lockdowns.

17 hours ago

Inside the 'outside-in' CMO model: Rupen Desai ...

Having served as chief marketer at Dole for nearly four years, Desai takes us through the brand's non-traditional CMO model that he claims is key to responsible growth.

17 hours ago

Cheil Worldwide promotes Jonghyun Kim to president ...

He replaces Jeongkeun Yoo who will stay on with the company as chairman.

21 hours ago

Nike and RTFKT step into the future with first ...

After releasing an NFT collection together in April, Nike and RTFKT have launched a physical “Web3 sneaker,” tricked out with lights and auto-lacing.