Olivia Parker
May 11, 2018

Seb Coe: Physical inactivity is a 'ticking time bomb'

The athletics legend and sports ambassador tells Campaign Asia-Pacific why marathon-watching at Tokyo 2020 will be an experience like no other; how brands are seeing the 'health' agenda in supporting Asian games; and why traditional sport mustn't discard esports.

The athletics legend and sports ambassador tells Campaign Asia-Pacific why marathon-watching at Tokyo 2020 will be an experience like no other; how brands are seeing the 'health' agenda in supporting Asian games; and why traditional sport mustn't discard esports.

When you work for a company whose executive chairman is a former middle-distance track world record holder, sedentary catch-up meetings are not encouraged.

Sebastian Coe arrives at the Hong Kong offices of CSM, the sport and entertainment agency he has chaired since October 2012, having spent the early morning hours leading a cohort of brave CSM employees and clients on a jog around the city. Only a few “got lost” on the way, we...

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