tokyo 2020

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How a Japanese diplomat found a niche in London’s PR scene
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Dec 3, 2019

How a Japanese diplomat found a niche in London’s PR scene

The second part of Campaign’s series on Japanese expats in the communications and creative field features Daisuke Tsuchiya, a former diplomat who liked London so much that he changed his career for it.

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CastingAsia launches Tokyo influencer network
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Nov 20, 2019

CastingAsia launches Tokyo influencer network

The launch of a Tokyo influencer network comes in response to growing marketing demand in Japan ahead of the 2020 Olympics.

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Feb 11, 2019

"Cosmetic change is not interesting": Kontrapunkt's Bo Linnemann

In Japan, the co-founder of the renowned Danish branding company discusses lessons from a life in design, why politicians struggle to connect with people, and whether Tokyo 2020's positioning is any good.

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Why Dentsu wants to get closer to sports startups
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Oct 19, 2018

Why Dentsu wants to get closer to sports startups

With its Sports Tech Tokyo initiative, the advertising giant hopes to open up data and new business streams while positioning Tokyo as a hub for sports-related innovation.

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Tokyo government efforts to reduce plastic waste hampered by lack of communications investment
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Aug 10, 2018

Tokyo government efforts to reduce plastic waste hampered by lack of communications investment

Changing people’s behaviour requires communications expertise, complains a frustrated official.

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