tokyo 2020

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Feb 11, 2019

"Cosmetic change is not interesting": Kontrapunkt's Bo Linnemann

In Japan, the co-founder of the renowned Danish branding company discusses lessons from a life in design, why politicians struggle to connect with people, and whether Tokyo 2020's positioning is any good.

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Why Dentsu wants to get closer to sports startups
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Oct 19, 2018

Why Dentsu wants to get closer to sports startups

With its Sports Tech Tokyo initiative, the advertising giant hopes to open up data and new business streams while positioning Tokyo as a hub for sports-related innovation.

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Tokyo government efforts to reduce plastic waste hampered by lack of communications investment
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Aug 10, 2018

Tokyo government efforts to reduce plastic waste hampered by lack of communications investment

Changing people’s behaviour requires communications expertise, complains a frustrated official.

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Seb Coe: Physical inactivity is a 'ticking time bomb'
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May 11, 2018

Seb Coe: Physical inactivity is a 'ticking time bomb'

The athletics legend and sports ambassador tells Campaign Asia-Pacific why marathon-watching at Tokyo 2020 will be an experience like no other; how brands are seeing the 'health' agenda in supporting Asian games; and why traditional sport mustn't discard esports.

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New AI chatbot to aid visitor influx for Tokyo 2020
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Apr 11, 2018

New AI chatbot to aid visitor influx for Tokyo 2020

The chatbot will help users with real-time information from official sources and insights from other users.

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