In Japan, the co-founder of the renowned Danish branding company discusses lessons from a life in design, why politicians struggle to connect with people, and whether Tokyo 2020's positioning is any good.
With its Sports Tech Tokyo initiative, the advertising giant hopes to open up data and new business streams while positioning Tokyo as a hub for sports-related innovation.
Changing people’s behaviour requires communications expertise, complains a frustrated official.
The athletics legend and sports ambassador tells Campaign Asia-Pacific why marathon-watching at Tokyo 2020 will be an experience like no other; how brands are seeing the 'health' agenda in supporting Asian games; and why traditional sport mustn't discard esports.
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