David Blecken
Feb 11, 2019

"Cosmetic change is not interesting": Kontrapunkt's Bo Linnemann

In Japan, the co-founder of the renowned Danish branding company discusses lessons from a life in design, why politicians struggle to connect with people, and whether Tokyo 2020's positioning is any good.

Bo Linnemann in Tokyo

Danish branding and design firm Kontrapunkt is known for giving its home country’s various ministries their own brand identity, as well as for redesigning Lego’s identity for the digital age the client hung the new logo on the wall for over a year before finally approving it.

Since co-founding the company in 1985, Bo Linnemann has been a frequent visitor to Japan. He led projects for the publisher DNP, as well as teaching...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
WPP set to defend Disney media review in Asia despite declining elsewhere
Premium
1 hour ago

WPP set to defend Disney media review in Asia ...

Mindshare is expected to give up Fox account in Europe.

Premium
APAC regresses in nurturing women entrepreneurs: Research
Premium
6 hours ago

APAC regresses in nurturing women entrepreneurs: ...

APAC ranks as the poorest global region in terms of overall improvement for women entrepreneurs over the past two years, according to a report from Dell and IHS Markit.

Premium
Spikes Asia launches See It Be It programme
Premium
7 hours ago

Spikes Asia launches See It Be It programme

Renowned female career development platform makes Asia debut.

Premium
DOOH deals target Australia, SEA, India
Premium
7 hours ago

DOOH deals target Australia, SEA, India

TECH TALK: Rubicon Project and GroupM announce digital out-of-home partnerships covering Australia, Philippines and India.