David Blecken
Feb 11, 2019

"Cosmetic change is not interesting": Kontrapunkt's Bo Linnemann

In Japan, the co-founder of the renowned Danish branding company discusses lessons from a life in design, why politicians struggle to connect with people, and whether Tokyo 2020's positioning is any good.

Bo Linnemann in Tokyo

Danish branding and design firm Kontrapunkt is known for giving its home country’s various ministries their own brand identity, as well as for redesigning Lego’s identity for the digital age the client hung the new logo on the wall for over a year before finally approving it.

Since co-founding the company in 1985, Bo Linnemann has been a frequent visitor to Japan. He led projects for the publisher DNP, as well as teaching...

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