David Blecken
Aug 20, 2014

P&G celebrates mothers’ first birthdays for Pampers

TOKYO – P&G has launched a short documentary for its Pampers brand in Japan that gives recognition to the extreme effort and dedication mothers put into raising a baby in its first year.

Developed by Beacon Leo Burnett (also known as Beacon Communications), the video follows a group of mothers who take their babies to a hospital for their first annual checkup. As the checkup takes place, the husbands are shown creating a tribute to their wives outside the doctor’s office. The film then documents the wives’ reactions.

The video is supported by a website that encourages friends and relatives to wish all new mothers a ‘Happy first birthday’.
 

Related Articles

Just Published

20 hours ago

Tech Bites: Week of August 15, 2022

News from Coca-Cola, Nielsen, Hivestack and more.

20 hours ago

Serena Williams: Inspiring brand lessons from the GOAT

Williams is as much a master on court as she is off-court when signing major brand deals and honing her personal brand. Brand experts pick out lessons to pick up from the tennis legend.

1 day ago

Dentsu scores high with a third of the wins in June

Global new-biz round-up: However, the largest account was picked up by WPP’s Mindshare.

1 day ago

M&C Saatchi and the brutal complexity of (being) bought

Why the hold-up in the takeover process and where are things now? Campaign explains.