Oreo might be a brand that is popular with children, but the seven foot six inches Yao is also a fan. In the commercial, the little boy questions Yao on whether he knows how to eat an Oreo. Yao assures him he knows just as well as any child does.
The year-long campaign is supported by television, outdoor, in-store and an online challenge titled 'Twist, Lick, But Can You Dunk’.
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events