Mar 31, 2010

Oreo | Yao Ming Campaign | Greater China

Kraft's flagship cookie brand Oreo's latest campaign for China and Hong Kong features basketball legend Yao Ming to promote the 'Twist, Lick and Dunk' rituals of eating an Oreo.

Kraft's flagship cookie brand Oreo's latest campaign for China and Hong Kong features basketball legend Yao Ming to promote the 'Twist, Lick and Dunk' rituals of eating an Oreo.

Oreo might be a brand that is popular with children, but the seven foot six inches Yao is also a fan. In the commercial, the little boy questions Yao on whether he knows how to eat an Oreo. Yao assures him he knows just as well as any child does.

The year-long campaign is supported by television, outdoor, in-store and an online challenge titled 'Twist, Lick, But Can You Dunk’.

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