The new campaign, developed by Cream Communications Group, introduces Smart Bong 'Bong' means 'friend' in Khmer, a new 3D character, as mascot for the brand.
Brenden Arnold, Cream CEO, says the 3D character is aimed at bringing a modern and innovative personality with an approachable and thoroughly likeable feel to the brand.
The campaign is supported by a 40-second TV spot, print and outdoor, followed by discreet product offer communications....
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