The pandemic has pushed Cambodians to patronise local brands and marketers to lean on KOLs to reach homebound audiences in a fast-emerging market.
We explore a fascinating market that is driving forward on a mixture of traditional "who can shout loudest" techniques; popular KOL campaigns and new highly reactive strategies tailored for the mobile era.
PHNOM PENH – Smart Axiata, a mobile service provider in Cambodia, has launched a new thematic brand campaign.
PHNOM PENH - Smart Axiata, a Cambodian mobile telecommunications company, has handed its creative business to Cream Communications Group following a competitive pitch in July.
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