Byravee Iyer
Sep 17, 2015

Cambodia Brewery picks Cream for brand launch

CAMBODIA - Heineken-owned Cambodia Brewery has picked Cream Communications Group to launch a new brand called Gold Crown Stout.

Southeast Asian countries Myanmar and Cambodia are attractive markets for beer firms
Southeast Asian countries Myanmar and Cambodia are attractive markets for beer firms

Gold Crown Stout is the new mainstream counterpart to Gold Crown Lager, which enjoys a large share of the provincial lager market.

“We’re very excited to launch this new, strategic brand which has an important role to play in delivering against our rural penetration initiatives and overall portfolio growth plans ahead of our new state-of-the-art Heineken Brewery coming on line,” said Artem Zyabkin, the company’s commercial manager.

Multinational brewers are betting big on growing the market in the Southeast Asian countries like Cambodia and Myanmar. Carlsberg, Kirin and Heineken established breweries in Myanmar. Annual per capita beer consumption in Myanmar is currently just 3.5 litres — presenting enormous growth potential compared with over 30 litres per capita in neighbouring Vietnam and Thailand.

Cambodia Brewery is 100 per cent owned by Heineken.

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