Staff Reporters
May 2, 2013

Anchor Beer positions itself as the catalyst of fun

CAMBODIA - Anchor Beer has launched an integrated campaign to position the local beer brand as the catalyst of fun, through brand communications agency ComZone.

wide player in 16:9 format. Used on article page for Campaign.

The campaign consists of magazine ads, newspaper spots in both Khmer and English, out-of-home and a TVC, targeting young Cambodians across the country. It is a one-year campaign launched last month.

With the proposition of the beer being the catalyst of fun, the key message it brings out is “refreshingly fun”.  The campaign also includes outlet branding and activation in Phnom Penh and main provinces.

The TVC captures the fun-loving side of today’s young people, with the symbolic crossing of the forearms, x-style, when someone asks for an Anchor Beer, according to the company. This gesture is also rolled out across all the print and outdoor work, as well at key night spots.

ComZone has worked with Cambodia Brewery, the brewery for Anchor Beer, as creative agency since 2010, handling brands such as Tiger Beer, ABC Stout, Anchor Beer and Gold Grown Beer.

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