The campaign consists of magazine ads, newspaper spots in both Khmer and English, out-of-home and a TVC, targeting young Cambodians across the country. It is a one-year campaign launched last month.
With the proposition of the beer being the catalyst of fun, the key message it brings out is “refreshingly fun”. The campaign also includes outlet branding and activation in Phnom Penh and main provinces.
ComZone has worked with Cambodia Brewery, the brewery for Anchor Beer, as creative agency since 2010, handling brands such as Tiger Beer, ABC Stout, Anchor Beer and Gold Grown Beer.