Branding revealed for Heineken’s new ‘whisky-infused beer’
The new beer blend was launched in Cambodia with the help of Elmwood Singapore behind the brand’s visual identity.
Agency of the Year 2021 shortlist: Southeast Asia
See the shortlist for the Southeast Asia region in the 2021 Campaign Asia-Pacific Agency of the Year awards.
Cambodia Beer underlines icon status, while removing a controversial icon
REBRANDING EXERCISES: A recast by Design Bridge Singapore melds progressive and traditional cues in a new design that removes an icon based on a Buddhist temple.
Mobile, social drive marketing in Cambodia in 2021
The pandemic has pushed Cambodians to patronise local brands and marketers to lean on KOLs to reach homebound audiences in a fast-emerging market.
Cambodia's draft cybercrime law raises free speech alarm
Vague language used in the draft of a proposed cybercrime law could allow it to be used as a tool to limit free speech, according to several rights organisations.
Fast-changing Cambodia calls for an experimental attitude to marketing
We explore a fascinating market that is driving forward on a mixture of traditional "who can shout loudest" techniques; popular KOL campaigns and new highly reactive strategies tailored for the mobile era.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins