The new beer blend was launched in Cambodia with the help of Elmwood Singapore behind the brand’s visual identity.
See the shortlist for the Southeast Asia region in the 2021 Campaign Asia-Pacific Agency of the Year awards.
REBRANDING EXERCISES: A recast by Design Bridge Singapore melds progressive and traditional cues in a new design that removes an icon based on a Buddhist temple.
The pandemic has pushed Cambodians to patronise local brands and marketers to lean on KOLs to reach homebound audiences in a fast-emerging market.
Vague language used in the draft of a proposed cybercrime law could allow it to be used as a tool to limit free speech, according to several rights organisations.
We explore a fascinating market that is driving forward on a mixture of traditional "who can shout loudest" techniques; popular KOL campaigns and new highly reactive strategies tailored for the mobile era.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins