Staff Reporters
Oct 3, 2022

Branding revealed for Heineken’s new ‘whisky-infused beer’

The new beer blend was launched in Cambodia with the help of Elmwood Singapore behind the brand’s visual identity.

Branding revealed for Heineken’s new ‘whisky-infused beer’

ABC, Heineken-owned stout brand in APAC, has launched ABC Reserve, a new whisky-infused beer blend in Cambodia. Elmwood Singapore was commissioned to develop ABC Reserve’s visual identity and packaging design—including its bottle, carton and cluster pack—along with a through-the-line campaign across digital, out-of-home and on-trade touchpoints. The localisation of the assets is handled by the brand’s local agency in Cambodia, Marketing Solutions Asia.

Here are assets associated with the new launch:



 
This post is filed under...
Rebranding exercises

 

Related Articles

Just Published

8 hours ago

Creative Minds: Why Ng Mei Mei’s perfect day is a ...

Get to know the creative group head at Iris Singapore who started a cookie business during the pandemic that forced her to go without sleep for 50 hours.

1 day ago

Agency of the Year 2022

See the full list of winners for markets including APAC, Southeast Asia, ANZ, South Asia, and Japan/Korea.