Staff Reporters
Oct 3, 2022

Branding revealed for Heineken’s new ‘whisky-infused beer’

The new beer blend was launched in Cambodia with the help of Elmwood Singapore behind the brand’s visual identity.

Branding revealed for Heineken’s new ‘whisky-infused beer’

ABC, Heineken-owned stout brand in APAC, has launched ABC Reserve, a new whisky-infused beer blend in Cambodia. Elmwood Singapore was commissioned to develop ABC Reserve’s visual identity and packaging design—including its bottle, carton and cluster pack—along with a through-the-line campaign across digital, out-of-home and on-trade touchpoints. The localisation of the assets is handled by the brand’s local agency in Cambodia, Marketing Solutions Asia.

Here are assets associated with the new launch:

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Rebranding exercises


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