Rebranding exercises

An archive of APAC rebranding and brand-refresh projects.

Oct 6, 2022

Bhutan unveils new national branding

REBRANDING EXERCISES: The Himalayan kingdom's new identity coincides with a new tourism strategy now that it has reopened its borders.

Jul 19, 2022

General Electric unveils brand names as it plans split to three new future companies

REBRANDING EXERCISES: They all retain 'GE' in their title and keep the company monogram as their logos.

Jun 29, 2022

Why PR needs a serious rebranding exercise focused on metrics and measurement

There is a rampant identity crisis running riot in our industry at the moment, and not only are we letting it happen, we are complicit, argues the managing director at Unity.

Jun 10, 2022

GSK updates brand identity following renewed purpose

REBRANDING EXCERCISES: Having spun off its consumer business, the healthcare giant is looking to refocus itself as a biopharma innovator.

May 3, 2022

David Droga: Keeping Droga5 is not personal

The CEO of newly-rebranded Accenture Song tells Campaign why they chose the name and why Droga5 will remain distinct.

Mar 13, 2022

M/Six rebrands to mSix & Partners

Along with its new positioning: 'Further, faster', the rebrand aims to better reflect capabilities and joint structure between WPP and The&Partnership.