Rebranding exercises

An archive of APAC rebranding and brand-refresh projects.

4 hours ago

Peugeot bids to move upmarket with brand refresh and global campaign

The new logo and campaign signify a new time for the Peugeot lion.

Jan 7, 2021

Kia Motors revamps logo, brand tagline

REBRANDING EXERCISES: With fireworks and a drone squadron over Incheon, the South Korean auto brand announces a much-needed logo revamp and a new slogan.

Sep 25, 2020

The cult of the brand

OPINION: Faced with public outcry about their logos and imagery, brands often drag their feet to a degree that seems irrational—especially if they actually do care about diversity and inclusion.

Aug 25, 2020

Rolls-Royce updates brand to heighten appeal among younger, more diverse buyers

The visual-identity overhaul is part of a "journey from automotive manufacturer to house of luxury", and the increasing importance of Asia-Pacific markets factored into the changes.

Jul 29, 2020

Taiwan Mobile prepares for next stage with brand refresh

REBRANDING EXERCISES: Superunion upgraded the mobile carrier's logo and overall visual identity while introducing a new tagline. Read all about it and tell us what you think.

Jul 14, 2020

Taking the 'van' out of Gogovan?

REBRANDING EXERCISES: The van-hailing brand isn't completely dropping the Gogovan name, but it does want to be known as 'Gogox'. Read all about it and share your opinion.