Rebranding exercises
An archive of APAC rebranding and brand-refresh projects.
Burberry's return to British eccentricity defies ‘reblanding’ trend
The luxury fashion house revealed a modernised logo.
Bhutan unveils new national branding
REBRANDING EXERCISES: The Himalayan kingdom's new identity coincides with a new tourism strategy now that it has reopened its borders.
General Electric unveils brand names as it plans split to three new future companies
REBRANDING EXERCISES: They all retain 'GE' in their title and keep the company monogram as their logos.
Why PR needs a serious rebranding exercise focused on metrics and measurement
There is a rampant identity crisis running riot in our industry at the moment, and not only are we letting it happen, we are complicit, argues the managing director at Unity.
GSK updates brand identity following renewed purpose
REBRANDING EXCERCISES: Having spun off its consumer business, the healthcare giant is looking to refocus itself as a biopharma innovator.
David Droga: Keeping Droga5 is not personal
The CEO of newly-rebranded Accenture Song tells Campaign why they chose the name and why Droga5 will remain distinct.
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