Rebranding exercises
An archive of APAC rebranding and brand-refresh projects.
Cambodia Beer underlines icon status, while removing a controversial icon
REBRANDING EXERCISES: A recast by Design Bridge Singapore melds progressive and traditional cues in a new design that removes an icon based on a Buddhist temple.
Hakuhodo's I-Dac retains Telkomsel's digital contract
Thailand-based shop appointed to a $4 million two-year term.
Can you spot the changes in Shangri-La's new brand identity?
REBRANDING EXERCISES: The hotel chain makes subtle tweaks to its logo upon its 50th anniversary.
Bangladesh retailer Aarong aims for global appeal
REBRANDING EXERCISES: An 'ethical retailer' founded to help rural artisans escape poverty has refreshed its branding as it hopes to appeal to a wider audience.
Peugeot bids to move upmarket with brand refresh and global campaign
The new logo and campaign signify a new time for the Peugeot lion.
Kia Motors revamps logo, brand tagline
REBRANDING EXERCISES: With fireworks and a drone squadron over Incheon, the South Korean auto brand announces a much-needed logo revamp and a new slogan.
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