Rebranding exercises
An archive of APAC rebranding and brand-refresh projects.
Peugeot bids to move upmarket with brand refresh and global campaign
The new logo and campaign signify a new time for the Peugeot lion.
Kia Motors revamps logo, brand tagline
REBRANDING EXERCISES: With fireworks and a drone squadron over Incheon, the South Korean auto brand announces a much-needed logo revamp and a new slogan.
The cult of the brand
OPINION: Faced with public outcry about their logos and imagery, brands often drag their feet to a degree that seems irrational—especially if they actually do care about diversity and inclusion.
Rolls-Royce updates brand to heighten appeal among younger, more diverse buyers
The visual-identity overhaul is part of a "journey from automotive manufacturer to house of luxury", and the increasing importance of Asia-Pacific markets factored into the changes.
Taiwan Mobile prepares for next stage with brand refresh
REBRANDING EXERCISES: Superunion upgraded the mobile carrier's logo and overall visual identity while introducing a new tagline. Read all about it and tell us what you think.
Taking the 'van' out of Gogovan?
REBRANDING EXERCISES: The van-hailing brand isn't completely dropping the Gogovan name, but it does want to be known as 'Gogox'. Read all about it and share your opinion.
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