Rebranding exercises

An archive of APAC rebranding and brand-refresh projects.

Mar 30, 2020

HK beer brand Yau recast in a local, friendly light

REBRANDING EXERCISES: Design Bridge Singapore brews up a smiley brand identity based on colloquialisms. And the timing of the brand refresh isn't anyone's fault.

Jan 9, 2020

NETS 'brand refresh' is a whitewash

Singapore payment service gives its brand identity a long overdue refresh...by turning its logo white?

Nov 10, 2019

What Reebok's punchy 2020 logo says about its bold and unapologetic vision

The brand's history is a treasure trove of cultural relevance. With the right marketing and data-leverage, there's no reason why it can't be bigger than Nike.

Oct 29, 2019

New look for FairPrice aims to accentuate quality, origin, nutrition

Superunion creates a unified look for the NTUC house brand.

Sep 18, 2019

What's the meaning of this? The new Essence branding

A reworking of the agency's logo and overall style aims to better convey "the meaning in our name" and "evoke the balance between ideas and data". What do you think?

Jul 24, 2019

Fiery rebrand adds spice to Mamee's 'Slrp' noodles

A rebranding effort by Jones Knowles Ritchie aims to make the Malaysian brand stand out on shelves.