Rebranding exercises

An archive of APAC rebranding and brand-refresh projects.

Sep 14, 2021

Cambodia Beer underlines icon status, while removing a controversial icon

REBRANDING EXERCISES: A recast by Design Bridge Singapore melds progressive and traditional cues in a new design that removes an icon based on a Buddhist temple.

Jul 30, 2021

Hakuhodo's I-Dac retains Telkomsel's digital contract

Thailand-based shop appointed to a $4 million two-year term.

Apr 26, 2021

Can you spot the changes in Shangri-La's new brand identity?

REBRANDING EXERCISES: The hotel chain makes subtle tweaks to its logo upon its 50th anniversary.

Mar 23, 2021

Bangladesh retailer Aarong aims for global appeal

REBRANDING EXERCISES: An 'ethical retailer' founded to help rural artisans escape poverty has refreshed its branding as it hopes to appeal to a wider audience.

Mar 5, 2021

Peugeot bids to move upmarket with brand refresh and global campaign

The new logo and campaign signify a new time for the Peugeot lion.

Jan 7, 2021

Kia Motors revamps logo, brand tagline

REBRANDING EXERCISES: With fireworks and a drone squadron over Incheon, the South Korean auto brand announces a much-needed logo revamp and a new slogan.