Rebranding exercises

An archive of APAC rebranding and brand-refresh projects.

3 days ago

Vietnamese agency M — N Associates breathes new design life into stunning Bat Trang Museum

The local branding agency were tasked with creating a new visual identity for the museum, reflecting the artistic techniques of the talented ceramic artist Vu Duc Thang.

Oct 11, 2023

Deliveroo unveils revamped brand identity

This is the first brand refresh for Deliveroo since 2016.

Oct 10, 2023

AS Watson's 182-year legacy shines anew with culture-infused rebrand

REBRANDING EXERCISES: Toasting to the future, the legacy brand has introduced a vibrant brand identity staying true to its purpose, vision, mission and DNA.

Sep 14, 2023

Alpro unveils global brand redesign bursting with flavour

As the plant-based milk market booms, Alpro partners with design consultancy, Elmwood, in a global redesign to reaffirm its position in an increasingly competitive market.

Sep 12, 2023

India's brand value: What are the stakes of rebranding a country's name?

SOUNDING BOARD: Experts decode the complexities of rebranding India to Bharat and weigh the risks and rewards of altering a nation's identity

Aug 24, 2023

Bibigo's new campaign and branding gets hungry folks to 'Live Delicious'

REBRANDING EXERCISES: W+K Tokyo's first global campaign for a popular Korean food brand brings K-pop energy, fun and youthfulness to its advertising and branding.