REBRANDING EXERCISES: Design Bridge Singapore brews up a smiley brand identity based on colloquialisms. And the timing of the brand refresh isn't anyone's fault.
Singapore payment service gives its brand identity a long overdue refresh...by turning its logo white?
The brand's history is a treasure trove of cultural relevance. With the right marketing and data-leverage, there's no reason why it can't be bigger than Nike.
Superunion creates a unified look for the NTUC house brand.
A reworking of the agency's logo and overall style aims to better convey "the meaning in our name" and "evoke the balance between ideas and data". What do you think?
A rebranding effort by Jones Knowles Ritchie aims to make the Malaysian brand stand out on shelves.
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