Rebranding exercises

An archive of APAC rebranding and brand-refresh projects.

Jun 6, 2024

Stagwell rebrands Brand New Galaxy as Assembly

EXCLUSIVE: Piotr Morkowski, former BNG CEO, will now lead Assembly’s global digital commerce efforts, while Julia Dziurbiejko and Kacper Kłos assume key global roles.

May 31, 2024

Dione Song on Love, Bonito: ‘Not just clothes, we sell empowerment, confidence and community’

At Campaign’s flagship event, Love, Bonito's chief executive shares her winning strategy: a crystal-clear value proposition, thoughtfulness in design, and seamless omnichannel experience.

May 1, 2024

Bumble launches global campaign and revamps visual identity

The campaign and brand refresh was created in-house.

Apr 11, 2024

Lego rolls out overhauled brand identity

Design elements of the rebrand are inspired by comic books.

Mar 14, 2024

Decathlon relaunches as a global sports brand with focus on 'Wonder'

Global brand consultancy Wolff Olins and creative agency AMV BBDO collaborated to rebrand Decathlon, the third-largest sports company globally, emphasising enjoyment, connection, and adventure.

Mar 4, 2024

Pepsi unveils new logo and identity; colours 120 markets in electric blue

The bold logo shift after 14 years resonates with the “ripple, pop, and fizz” effect. To celebrate, Pepsi has activated over 120 CGI moments across the globe in a coordinated first.