Rebranding exercises
An archive of APAC rebranding and brand-refresh projects.
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Vietnamese agency M — N Associates breathes new design life into stunning Bat Trang Museum
The local branding agency were tasked with creating a new visual identity for the museum, reflecting the artistic techniques of the talented ceramic artist Vu Duc Thang.
Deliveroo unveils revamped brand identity
This is the first brand refresh for Deliveroo since 2016.
AS Watson's 182-year legacy shines anew with culture-infused rebrand
REBRANDING EXERCISES: Toasting to the future, the legacy brand has introduced a vibrant brand identity staying true to its purpose, vision, mission and DNA.
Alpro unveils global brand redesign bursting with flavour
As the plant-based milk market booms, Alpro partners with design consultancy, Elmwood, in a global redesign to reaffirm its position in an increasingly competitive market.
India's brand value: What are the stakes of rebranding a country's name?
SOUNDING BOARD: Experts decode the complexities of rebranding India to Bharat and weigh the risks and rewards of altering a nation's identity
Bibigo's new campaign and branding gets hungry folks to 'Live Delicious'
REBRANDING EXERCISES: W+K Tokyo's first global campaign for a popular Korean food brand brings K-pop energy, fun and youthfulness to its advertising and branding.
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