Rebranding exercises
An archive of APAC rebranding and brand-refresh projects.
Lego rolls out overhauled brand identity
Design elements of the rebrand are inspired by comic books.
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Decathlon relaunches as a global sports brand with focus on 'Wonder'
Global brand consultancy Wolff Olins and creative agency AMV BBDO collaborated to rebrand Decathlon, the third-largest sports company globally, emphasising enjoyment, connection, and adventure.
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Pepsi unveils new logo and identity; colours 120 markets in electric blue
The bold logo shift after 14 years resonates with the “ripple, pop, and fizz” effect. To celebrate, Pepsi has activated over 120 CGI moments across the globe in a coordinated first.
M&C Saatchi Sport & Entertainment repositions as 'the passions agency'
The repositioning comes after global CEO Steve Martin and UK CEO Jamie Wynne-Morgan resigned.
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Schweppes pops open new branding in Australia
REBRANDING EXERCISES: The new brand identity from Bulletproof Sydney adds bubbles and a simplified version of the soda maker's iconic fountain of 'Schweppervesence'.
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Vietnamese agency M — N Associates breathes new design life into stunning Bat Trang Museum
The local branding agency were tasked with creating a new visual identity for the museum, reflecting the artistic techniques of the talented ceramic artist Vu Duc Thang.
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