Rebranding exercises
An archive of APAC rebranding and brand-refresh projects.
HK beer brand Yau recast in a local, friendly light
REBRANDING EXERCISES: Design Bridge Singapore brews up a smiley brand identity based on colloquialisms. And the timing of the brand refresh isn't anyone's fault.
NETS 'brand refresh' is a whitewash
Singapore payment service gives its brand identity a long overdue refresh...by turning its logo white?
What Reebok's punchy 2020 logo says about its bold and unapologetic vision
The brand's history is a treasure trove of cultural relevance. With the right marketing and data-leverage, there's no reason why it can't be bigger than Nike.
New look for FairPrice aims to accentuate quality, origin, nutrition
Superunion creates a unified look for the NTUC house brand.
What's the meaning of this? The new Essence branding
A reworking of the agency's logo and overall style aims to better convey "the meaning in our name" and "evoke the balance between ideas and data". What do you think?
Fiery rebrand adds spice to Mamee's 'Slrp' noodles
A rebranding effort by Jones Knowles Ritchie aims to make the Malaysian brand stand out on shelves.
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