We explore a fascinating market that is driving forward on a mixture of traditional "who can shout loudest" techniques; popular KOL campaigns and new highly reactive strategies tailored for the mobile era.
PHNOM PENH - Automotive brand BMW has named Indochina communications network Riverorchid for its brand marketing in Cambodia.
CAMBODIA - Anchor Beer has launched an integrated campaign to position the local beer brand as the catalyst of fun, through brand communications agency ComZone.
PHNOM PENH - Ogilvy & Mather and Bates Asia have joined forces with local agency Riverorchid to strengthen their presence in Cambodia and Laos.
PHNOM PENH - Asian retailer giant Dairy Farm Group has expanded its foothold into Cambodia with the acquisition of a 70 per cent stake in supermarket chain Lucky Market Group (LMG).
PHNOM PENH - Quantum Publicity, a media agency specialising in press and broadcast publicity campaigns, has opened its doors in Cambodia.
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