Staff Reporters
Sep 27, 2019

Mining your 'emotional data'

WATCH: Josy Paul says in noise of data and research, creatives must remember to dig deep within for inspiration.

WATCH: Josy Paul says in noise of data and research, creatives must remember to dig deep within for inspiration.

Josy Paul, chairman of BBDO India, says data may be important, but when looking to inspire others, there's no better place to look than the emotional truths deep within yourself. 

Check out our daily Spikes coverage for a recap of Paul's Spikes Asia 2019 appearance, where he also opened up about his own emotional tribute to the Taj hotel terrorist attack in Mumbai. 

 

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