Staff Reporters
Apr 8, 2013

MasterCard brings back All Blacks fanatic 'Tim' in New Zealand campaign

NEW ZEALAND - For the launch of its PayPass technology in New Zealand, MasterCard, via McCann Australia, has brought back Tim, the overly enthusiastic All Blacks fan first introduced a year ago.

wide player in 16:9 format. Used on article page for Campaign.

Back in 2012, Tim made three members of the All Blacks uncomfortable with his public display of affection in 'Check in', one of the year's most popular ads in New Zealand. 

In the new spot, the three rugby stars, captain Richie McCaw, Ali Williams and Ma’a Nonu, have apparently become good friends with Tim, as they are seen using PayPass to purchase gifts for the fan before rushing to his wedding—where the character's fanaticism again results in some inappropriate behaviour.

John Mescall, executive creative director of McCann Australia, quipped that the only way to follow up the prior ad was to "dash the hopes of tens of thousands of Kiwi women everywhere by marrying-off the lovable little hero".

The campaign, which launched yesterday, includes cinema, out-of-home, social media and usage promotion developed by MercerBell.

CREDITS

MasterCard
Michelle Pilot, MasterCard VP, Head of Marketing – Australasia
Anthony Dumont, MasterCard VP, Brand Marketing

McCann
Executive Creative Director: John Mescall
Creative Director: Joe Hawkins
Copywriter: Joe Hawkins
Art Director: Damian Sloan & David Rees
Producer: Jules Jackson
Art Buyer: Rachel Lounds
Account Management: Alex Baker & Lisa FitzGerald
Planning: Karl Bates & Alex Concannon

Production
Robbers Dog
Producer: Anna Stuart
Director: Adam Stevens

Music
Liquid Studios

Sound
The Coopers of Franklin Road

Media
Draft FCB

Digital
MercerBell

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