Mastercard's annual ranking of the best economies for women entrepreneurs has found that gender inequalities have been worsened due to Covid-19, with Asia-Pacific markets accounting for some of the biggest drops in progress.
The partnership also includes developing new technologies and ideas to improve the tourism visitor experience amid the pandemic.
While it might be too early to tell if the pandemic will usher in new strategies, it has definitely accelerated processes that were underway in the pre-pandemic age. We talk to two company leaders who have been helping small businesses sell online.
"It's important that marketers learn from these times to better understand how to show up and communicate in times of crisis."
With a dual mandate for marketing and communications, Rustom Dastoor brings a long-term strategic outlook to Mastercard's brand positioning.
Global CMO Raja Rajamannar told the Campaign Connect audience how Mastercard's pre-COVID risk planning, and its well-formed brand purpose, guided its actions through the crisis.
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