Touch, a film by Mastercard and Westpac, does not have pictures and embraces cinematic experience through sound.
The chief marketing and communications officer shares insights into Mastercard's decision to tie up with the ICC, and on choosing not to renew the BCCI partnership
'What's true in life is true in advertising': McCann's Harjot Singh on why great strategists will always be students for life
After 13 years at the organisation, McCann Worldgroup's group chief strategy officer is no stranger to the whims and fancies of the creative calling. In an exclusive chat with Campaign, he shares his thoughts on life, advertising and finding the magic in everything that falls in between.
Marketing is at a never-seen-before inflection point; new technology is coming in everything, everywhere and all at once. Mastercard's global CMO tells Campaign that if marketers don't rise above the sea of sameness and the clutches of traditional marketing, they'll be history. Catch his wide-ranging interview here.
Luma, opening on 29 June in collaboration with the distinguished local F&B giant Lubuds, will host chefs, mixologists and experiences from around the world.
CAMPAIGN 360: A expert panel including top CMOs from Mastercard, L'Oreal and Kellogg's speak out on managing the transition to a more experience-based, influencer-driven, tech-enabled marketing model.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins