mastercard
Female entrepreneurs disproportionally affected by pandemic
Mastercard's annual ranking of the best economies for women entrepreneurs has found that gender inequalities have been worsened due to Covid-19, with Asia-Pacific markets accounting for some of the biggest drops in progress.
Mastercard and Singapore Tourism Board to create joint marketing
The partnership also includes developing new technologies and ideas to improve the tourism visitor experience amid the pandemic.
How Mastercard and Tokopedia are helping SMEs get online
While it might be too early to tell if the pandemic will usher in new strategies, it has definitely accelerated processes that were underway in the pre-pandemic age. We talk to two company leaders who have been helping small businesses sell online.
Marketing in times of crisis: Mastercard's global CMO shares 4 common traps and how to do better
"It's important that marketers learn from these times to better understand how to show up and communicate in times of crisis."
Asia-Pacific Power List 2020: Rustom Dastoor, Mastercard
With a dual mandate for marketing and communications, Rustom Dastoor brings a long-term strategic outlook to Mastercard's brand positioning.
'Priceless' pivot: How Mastercard took exclusive experiences online
Global CMO Raja Rajamannar told the Campaign Connect audience how Mastercard's pre-COVID risk planning, and its well-formed brand purpose, guided its actions through the crisis.
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