mastercard

Jan 10, 2024

Mastercard and Westpac create a movie without pictures

Touch, a film by Mastercard and Westpac, does not have pictures and embraces cinematic experience through sound.

Aug 24, 2023

Mastercard's Raja Rajamannar on making the right cricket partnership

The chief marketing and communications officer shares insights into Mastercard's decision to tie up with the ICC, and on choosing not to renew the BCCI partnership

Aug 7, 2023

'What's true in life is true in advertising': McCann's Harjot Singh on why great strategists will always be students for life

After 13 years at the organisation, McCann Worldgroup's group chief strategy officer is no stranger to the whims and fancies of the creative calling. In an exclusive chat with Campaign, he shares his thoughts on life, advertising and finding the magic in everything that falls in between.

Jul 12, 2023

Embrace disruption or become history, says Mastercard global CMO Raja Rajamannar

Marketing is at a never-seen-before inflection point; new technology is coming in everything, everywhere and all at once. Mastercard's global CMO tells Campaign that if marketers don't rise above the sea of sameness and the clutches of traditional marketing, they'll be history. Catch his wide-ranging interview here.

Jun 28, 2023

A 'priceless' feast: Mastercard debuts APAC's first restaurant in Hong Kong

Luma, opening on 29 June in collaboration with the distinguished local F&B giant Lubuds, will host chefs, mixologists and experiences from around the world.

May 17, 2023

Why marketers should take risks and embrace experience-based interactions

CAMPAIGN 360: A expert panel including top CMOs from Mastercard, L'Oreal and Kellogg's speak out on managing the transition to a more experience-based, influencer-driven, tech-enabled marketing model.