mastercard

Feb 22, 2021

Marketers risk losing their credibility and seat at the table: Mastercard CMO

Dozens of new technologies are disrupting the art of marketing in unprecedented ways, bringing about an inflection point where some will adapt, and some will not, Raja Rajamannar told attendees at Spikes Asia X Campaign.

Dec 2, 2020

Mastercard on the enduring relevance of 'Priceless'

The 23-year-old brand platform has evolved over time, especially during the pandemic.

Nov 24, 2020

Female entrepreneurs disproportionally affected by pandemic

Mastercard's annual ranking of the best economies for women entrepreneurs has found that gender inequalities have been worsened due to Covid-19, with Asia-Pacific markets accounting for some of the biggest drops in progress.

Sep 10, 2020

Mastercard and Singapore Tourism Board to create joint marketing

The partnership also includes developing new technologies and ideas to improve the tourism visitor experience amid the pandemic.

Jul 9, 2020

Marketing in times of crisis: Mastercard's global CMO shares 4 common traps and how to do better

"It's important that marketers learn from these times to better understand how to show up and communicate in times of crisis."