She succeeds Rustom Dastoor, who now leads the payment brand's North America marketing and communications from New York.
Mastercard will integrate the personalisation platform’s services globally to help its business customers deliver personalized experiences to their own customers.
How should businesses and society sustain the awareness and practises developed during lock-down?
Rustom Dastoor: How have you evolved customer engagement given the digital acceleration in the past year?
Mastercard's SVP, head of marketing and communications, Asia Pacific, headed up a variety of initiatives to engage with the stay-at-home crowd in the past 18 months.
How should brands use their voice for good? And can a brand’s social impact be measured?
Known for giving its customers new experiences, the payment brand’s top APAC marketer adapted to new realities during the pandemic, remembering acts that are purposeful alongside the virtual.
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