mastercard

2 days ago

Female entrepreneurs disproportionally affected by pandemic

Mastercard's annual ranking of the best economies for women entrepreneurs has found that gender inequalities have been worsened due to Covid-19, with Asia-Pacific markets accounting for some of the biggest drops in progress.

Sep 10, 2020

Mastercard and Singapore Tourism Board to create joint marketing

The partnership also includes developing new technologies and ideas to improve the tourism visitor experience amid the pandemic.

Jul 9, 2020

Marketing in times of crisis: Mastercard's global CMO shares 4 common traps and how to do better

"It's important that marketers learn from these times to better understand how to show up and communicate in times of crisis."

Jun 29, 2020

Asia-Pacific Power List 2020: Rustom Dastoor, Mastercard

With a dual mandate for marketing and communications, Rustom Dastoor brings a long-term strategic outlook to Mastercard's brand positioning.

Jun 2, 2020

'Priceless' pivot: How Mastercard took exclusive experiences online

Global CMO Raja Rajamannar told the Campaign Connect audience how Mastercard's pre-COVID risk planning, and its well-formed brand purpose, guided its actions through the crisis.