Revenues grew 5.6% in 2025, well ahead of rivals.
Latest
Welcome to the new Campaign Asia-Pacific
A slick design and a sharper editorial focus and with it, a renewed commitment to analysis-led journalism, alongside the launch of Asia Roars and Campaign Red.
WPP consults with shareholders on boosting Cindy Rose's pay
Compensation policy will be voted on at AGM.
Japan: the art of making things too well
Japanese brands are engineered on a philosophy where nothing is accidental and everything earns its place. In a world addicted to disruption, is that discipline perched on a knife-edge?
PHD wins global media remit for Mandai Wildlife Group
Publicis Media’s Spark Foundry was the incumbent agency.
HSBC CMO John McDonald to chair Campaign’s Global Agency of the Year Awards
Bank's top global marketer will lead judging panel for sixth edition of awards.
Virtus Health’s cheeky ‘Call to Balls’ takes aim at Australia’s sperm shortage
A delightfully ballsy campaign calling on Aussie men to join the “w@#kforce” and quite literally lend a hand to boost the nation’s dwindling sperm donor numbers.
Pinterest appoints Meta’s Damian Kim as VP APAC enterprise sales
Kim will help drive regional growth as Pinterest reports over 80% of users now outside North America.
Campaign Indonesia’s inaugural Power List: The marketers shaping Indonesia today
A definitive list of the 20 most influential marketing leaders in Indonesia.
Running against the giants: Can On outpace Nike and Adidas in Asia?
BRAND HEALTH CHECK: Swiss sportswear challenger On is sprinting ahead in Asia with 94% sales growth and flagship expansions, but can its CloudTec innovation and community-driven hype convert into lasting loyalty?
Gotta catch ’em all: what 30 years of Pokémon teaches brands about building fandom at scale
When you think about the brands you truly love, that fondness is often based on shared memories with others.
Why cutting brand spend is the corporate equivalent of cutting defence budgets
Just as Europe is relearning that security cannot be bought on the fly, Ian Whittaker argues that slashing brand spend isn't fiscal discipline, it's corporate disarmament.
Most read
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Xiaomi sacks staff and penalises executives after a KOL tie-up triggers fan backlash
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Dentsu shares slump 11% as buyers walk away from sale of international unit
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Labubu, the art toy craze and why grown-ups can’t get enough
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Marriott Bonvoy makes loyalty feel intuitive in new brand spot
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VCCP acquires GOVT and merges Singapore operations to form GOVT VCCP
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Philippines follows Indonesia, Malaysia to ban Grok over AI deepfakes
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The Work
Marriott Bonvoy makes loyalty feel intuitive in new brand spot
BBH Singapore strings together a series of everyday traveller scenes that let the value reveal itself.
Watch
The Performance Trap: why 2026 is the year marketers must stop borrowing from the future
In a climate of intense pressure to deliver immediate ROI, many companies are reacting by pivoting to "safe" short-term performance strategies. Following a turbulent 2025 marked by the scaling of AI and geopolitical uncertainty, the urge to "hunker down" and focus solely on the next click is stronger than ever.