With a new shirt sponsor on board and 'record-breaking' financial results forecast, Richard Thomas, New Zealand Rugby’s chief commercial officer and a former adman, reflects on the team's mass crossover appeal and future growth.
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Names Yoshinobu Ise new global head of the division and expands anime business to China, SEA and North America.
The work came from Finch in Sydney and Motion Sickness in Auckland, New Zealand.
The campaign from Ogilvy Singapore aimed to test the hacks in the Vaseline labs and “verify” the ones that actually work.
The winning work from Ogilvy Shanghai answered the question of how to promote Viagra in a country where pharma ads are banned and intimacy is considered a taboo subject.
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