Ad Nut
Dec 4, 2020

Looking for a silver lining in a wipeout that was 2020

A new campaign by FRED & FARID Los Angeles for Oppo encourages us to look at the bright side of a calamitous year. Do we dare?

The woodlands have been unusually quiet and cheerless these past few months. Thanks to the COVID-19 virus that has swept across the world—and outside Ad Nut's home in the forest—the humans are nowhere to be seen outdoors, instead squirelled away from this pandemic indoors. 

The ones who do make it outdoors are on a mission and not in the mood in 2020 to have a lie down during the glorious summer months near Ad Nut's tree, nor do they come to take a stroll, hot chocolate in hand, as the winter chill has set in. Instead, life for this Nut has become rather solitary, bereft of both human company and the treats they tend to offer while taking a break outdoors. 

It's hard to be immune to how much things have changed in under a year. What would be a time for cheery Christmas shopping and banter has instead turned into a grim time for my human friends, all of whom are desperate for some cheer in these troubled times.

It was a pleasant surprise when this creature then came across a new campaign from Oppo that sought to inject a silver lining in this dark cloud. Its new campaign for the launch of the new Reno4 lite handset in in Europe, seeks out moments of happy new news in an eminently forgettable 2020.  

Oppo unveiled its “Look for the good #LivelyTogether” a global campaign developed with FRED & FARID Los Angeles, to spread the brand’s positive spirit and connect closer to audiences in Eastern Europe. From academics, to little and big milestones, new hobbies and exploration, pets, relationships and even growing families, Ad Nut welcomes the warmth this campaign ushers in. 

CREDITS

Client: Oppo EEU
Agency: FRED & FARID Los Angeles
Chief Creative Officers: Fred & Farid
Creative Director: Nicolas Berthier
Junior Art Director: Bridget Callahan
Business Director: Nathan Smith, Jules Chaffiotte
Account Supervisor: Mariam Salcido
Executive Producer: Amanda Van Caneghem
Senior Producer: Andy Caramanzana
Business Affairs: Michelle McKinney & Alex Lebosq

Production Company: Imposter
Director: Bob Jeusette
EP: Avtar Khalsa
Line Producer: Sara Bailin
Service Production Company: Limelite X Kinomoto
EP: Vlad Bolyelov
Producer: Nastia Ivashchuk
DP: Hugo Carlier / Anton Fursa
Production Designer: Alexey Velichko
Wardrobe: Marine Gabaut
Wardrobe assistant: Kostya Goncharuk
Hair/Makeup: Nataly Esmurzieva
Photographer: Michael Fedorak
Editorial: Cabin Edit
Managing Partner: Carr Schilling
EP: Adam Becht
Editor: Matt Schaff
Producer: Katy Lester
AE: Matt Simmons
Composer: Ali Helnwein
Audio Mix: Lime Studios
Finishing: Shape+Light
Lead Flame: Sarah Marikar
Flame Assist: Austin Lewis
VFX Producer: Arielle Weir
Executive Producer: Cara Lehr

Place of shoot: Kiev Ukraine

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Related Articles

Just Published

5 hours ago

Global marketing and tech M&A fell 19% by volume ...

Holding networks closed only 15 deals in the year, a 42% decline from 2019's total of 26.

6 hours ago

Dentsu consolidates more Australian operations into ...

Amicus, Davanti, DWA and Gyro are folded into Merkle Australia, while CX consultancy Accordant is integrated with Isobar.

6 hours ago

Ask WPP's Mark Read questions at Spikes Asia x Campaign

Register now for the live and on-demand event taking place February 22 through 25.

7 hours ago

WhatsApp’s new data policy is not as scary as it ...

Conversocial's head of communications and content argues the business case for WhatsApp's data-sharing policy with Facebook, believing it ultimately offers a better, more personalised experience for consumers without requiring the app to consider more nefarious revenue streams.