pandemic
Forrester CMO pushes for tighter integration of sales, marketing and product teams
Marketers need to tighten up oversight over all the touchpoints in the buying journey, which has increased from 17 to 27 on average during the pandemic, according to Shirley Macbeth.
Can the D2C revolution outlast the pandemic?
While brands large and small have flocked to the opportunity to directly reach consumers, they are hoping pandemic-driven changes in consumption stick to justify their sweeping change in focus.
AXA to inject local flavour in APAC to boost global brand recast
The insurer will lean on local KOLs to piece together short campaigns in order to boost its presence in APAC and compete with global and local rivals.
P&G reports lowest organic sales growth in six quarters
The maker of Tide and Pampers sees pandemic habits persisting, as it reports strong growth from its fabric and home care unit. But costs increased and price hikes are on the way.
Meet the man trying to stream the Glastonbury spirit
The founder of live-streaming production company Driift describes the prospect of filming the festival without a crowd as "liberating".
Pandemic helped gaming industry spur a revenue surge of 20% in 2020: Essence study
The report aims to help brands understand the full scale of the opportunities in gaming
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