"People raided supermarkets for toilet paper... We really got so close to a near-collapse in human behaviour." We look back at these and other surreal moments which marcomms leaders recall from the pandemic years.
SHANGHAI ZHAN PODCAST: With the end of zero-Covid policies in China, brands should look for more meaningful consumer connections that help to resolve potential anxieties, says China insights expert, Julien Lapka, Founder of Inner Chapter.
There isn't a simple solution to the complexities of hybrid working in creative businesses.
AWS and advertising sales were the growth driver for the tech giant.
As more clients split up their marketing budgets, it's making way for short-term projects. We ask agency leaders how this affects staff workload, creative output, and business sense.
The chief executive, Asia-Pacific, for Project Worldwide, lists three key trends that will define the return to live events.
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