SPIKES ASIA X CAMPAIGN: Dentsu McGarrybowen global president Merlee Jayme spots five key creative trends for an increasingly virtual and socially distanced world.
Creativity has been sidelined as media teams have found new ways to get results, even as this red-hot sector has has seduced creative marketers into thinking in the short term only.
Annual reports show extent of jobs cull.
SPIKES ASIA X CAMPAIGN: As consumers seek stability in their lives, they are gravitating toward brands and companies that can provide not just instant gratification with their products and services, but also longer-term value in their lives.
SPIKES ASIA X CAMPAIGN: From the acceptance of lo-fi content to growing interest in nostalgia, here's how to keep your campaigns relevant in this challenging time.
Despite low numbers of Covid-19 cases, Australia is experiencing a downturn in brand experiences.
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