pandemic
Dentsu's 'brave new normal' creative trends for 2021
SPIKES ASIA X CAMPAIGN: Dentsu McGarrybowen global president Merlee Jayme spots five key creative trends for an increasingly virtual and socially distanced world.
MediaCom's Josh Gallagher on the challenges creatives face with ecommerce
Creativity has been sidelined as media teams have found new ways to get results, even as this red-hot sector has has seduced creative marketers into thinking in the short term only.
US ad giants Omnicom and Interpublic cut 10,000 roles in 2020
Annual reports show extent of jobs cull.
Interest in brand purpose heightened during pandemic and social unrest
SPIKES ASIA X CAMPAIGN: As consumers seek stability in their lives, they are gravitating toward brands and companies that can provide not just instant gratification with their products and services, but also longer-term value in their lives.
Four lessons from Warc on post-pandemic creativity
SPIKES ASIA X CAMPAIGN: From the acceptance of lo-fi content to growing interest in nostalgia, here's how to keep your campaigns relevant in this challenging time.
The view from Down Under: does Australia point the way for a return to IRL brand events?
Despite low numbers of Covid-19 cases, Australia is experiencing a downturn in brand experiences.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
_13.jpg&h=334&w=500&q=100&v=20170226&c=1)
.PNG&h=334&w=500&q=100&v=20170226&c=1)
_8.jpg&h=334&w=500&q=100&v=20170226&c=1)