pandemic
As Singapore ends Covid rules, industry leaders recall their surreal pandemic memories
"People raided supermarkets for toilet paper... We really got so close to a near-collapse in human behaviour." We look back at these and other surreal moments which marcomms leaders recall from the pandemic years.
More tangible brand connections are needed in post-zero-Covid China
SHANGHAI ZHAN PODCAST: With the end of zero-Covid policies in China, brands should look for more meaningful consumer connections that help to resolve potential anxieties, says China insights expert, Julien Lapka, Founder of Inner Chapter.
AITA if I want to WFH?
There isn't a simple solution to the complexities of hybrid working in creative businesses.
Amazon promotes advertising offerings as business growth slows
AWS and advertising sales were the growth driver for the tech giant.
Project vs retainer: Which is better to manage burnout, creativity, and profitability?
As more clients split up their marketing budgets, it's making way for short-term projects. We ask agency leaders how this affects staff workload, creative output, and business sense.
The fire-forged evolution of experience marketing
The chief executive, Asia-Pacific, for Project Worldwide, lists three key trends that will define the return to live events.
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