Marketers need to tighten up oversight over all the touchpoints in the buying journey, which has increased from 17 to 27 on average during the pandemic, according to Shirley Macbeth.
While brands large and small have flocked to the opportunity to directly reach consumers, they are hoping pandemic-driven changes in consumption stick to justify their sweeping change in focus.
The insurer will lean on local KOLs to piece together short campaigns in order to boost its presence in APAC and compete with global and local rivals.
The maker of Tide and Pampers sees pandemic habits persisting, as it reports strong growth from its fabric and home care unit. But costs increased and price hikes are on the way.
The founder of live-streaming production company Driift describes the prospect of filming the festival without a crowd as "liberating".
The report aims to help brands understand the full scale of the opportunities in gaming
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