covid
BBDO CEO Andrew Robertson skills up agency during a pandemic
Despite the hecticness of COVID-19, BBDO doubled down on employee training on Facebook and Google remotely this year.
TBWA Hakuhodo makes viruses cute to help kids murder them
The agency cartoon-ifies six deadly pathogens in an effort to help kids understand the need for vigorous hand-washing.
WPP AUNZ profit increases despite revenue decline
The network says it is on track to meet cost-savings targets for 2020, but forecasts a gloomy year-end period.
Omnicom ends voluntary pay cuts as Q3 results improve
Publicis and WPP have already phased out pay cuts.
Instead of blaming young people for Covid, engage with them
'If you want to know how to change the behaviour of a group of people, co-create it with that group.'
New KPIs for destination marketers
Covid has thrown a spanner into the works for destination and tourism marketers, and a shake-up in measurement is vital.
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