covid

Jan 18, 2023

Why most CNY campaigns in China continued despite recent Covid surge

Despite being in the grips of its biggest Covid surge in China to date, most brands stuck to their long-term CNY marketing plans. Agencies and marketers explain why, and what impact the health crisis actually had on campaigns.

Jan 6, 2023

'It's not a wave, it's a tsunami': How adland is coping in Covid-hit China

Professionals at McCann, Ogilvy, R3 and RedAnt in China recount their experiences of balancing life and work while coping with the overall gloom of Covid in the country.

Jan 4, 2023

More tangible brand connections are needed in post-zero-Covid China

SHANGHAI ZHAN PODCAST: With the end of zero-Covid policies in China, brands should look for more meaningful consumer connections that help to resolve potential anxieties, says China insights expert, Julien Lapka, Founder of Inner Chapter.

Dec 9, 2022

How to trust the remote shooting process: Sweetshop's Laura Geagea

Sweetshop’s new regional MD Laura Geagea shares behind-the-scenes stories of a global production house working during pandemic lockdowns.

Sep 18, 2022

Jeff Bridges leads AstraZeneca's 'Up the Antibodies' push

Bridges opens up about his COVID and cancer experiences, alongside Emily V. Gordon and Kumail Nanjiani.

Aug 7, 2022

AITA if I want to WFH?

There isn't a simple solution to the complexities of hybrid working in creative businesses.