Consumers in APAC concerned about worsening inequalities and don't want brands to sell dreams: Report
Asia-Pacific consumers chart higher than the global average when it comes to financial and racism concerns caused by the pandemic, and brands should respond accordingly, study finds.
'Body debates', 'stability pursuit', 'counter cancel' and three other shifts that could transform marketing in 2021
An annual report from TBWA Worldwide's Backslash unit looks at which of the wholesale changes consumers have made in the way they work and play might stick.
From a renewed focus on CSR to enhanced interest in D&I, the tech giant's study offers insights for marketers tapping changing social currents.
AnalogFolk's Asia MD describes how China's sophisticated, tech-savvy consumers are driving brand innovation amid a fourth industrial revolution that's just getting started.
Seven major trends shaped the market in 2020, and will continue to do so, according to Kantar's global BrandZ valuation director.
As we adapted to life working under coronavirus conditions, 2020 ushered in a maddening lexicon that, hopefully, can be ditched next year, VCCP Partnership's chief executive writes.
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