Despite being in the grips of its biggest Covid surge in China to date, most brands stuck to their long-term CNY marketing plans. Agencies and marketers explain why, and what impact the health crisis actually had on campaigns.
Professionals at McCann, Ogilvy, R3 and RedAnt in China recount their experiences of balancing life and work while coping with the overall gloom of Covid in the country.
SHANGHAI ZHAN PODCAST: With the end of zero-Covid policies in China, brands should look for more meaningful consumer connections that help to resolve potential anxieties, says China insights expert, Julien Lapka, Founder of Inner Chapter.
Sweetshop’s new regional MD Laura Geagea shares behind-the-scenes stories of a global production house working during pandemic lockdowns.
Bridges opens up about his COVID and cancer experiences, alongside Emily V. Gordon and Kumail Nanjiani.
There isn't a simple solution to the complexities of hybrid working in creative businesses.
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